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Use of social media by university accounting students and its impact on learning outcomes

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  • Tehmina Khan
  • Michael Kend
  • Susan Robertson

Abstract

The proliferation in the use of social media, such as Facebook and Twitter, among university students is well documented. With many universities providing student resources in formats suitable for iPad, laptop, and mobile phone use, the use of social media for university activities has become easier. This study explores the use of social media by university accounting degree students to support their academic activities in an informal setting. It explores the impact these media have on learning outcomes. Our findings suggest that university accounting degree students use social media for a number of academic-related purposes. Students establish and maintain fluid mentor/mentee relationships around academic activities related interactions through the social media. We have found that the use of Social Media is significantly associated with students’ grades.

Suggested Citation

  • Tehmina Khan & Michael Kend & Susan Robertson, 2016. "Use of social media by university accounting students and its impact on learning outcomes," Accounting Education, Taylor & Francis Journals, vol. 25(6), pages 534-567, November.
    • Handle: RePEc:taf:accted:v:25:y:2016:i:6:p:534-567
    DOI: 10.1080/09639284.2016.1230880
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    References listed on IDEAS

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    1. Marann Byrne & Barbara Flood & Pauline Willis, 2002. "The relationship between learning approaches and learning outcomes: a study of Irish accounting students," Accounting Education, Taylor & Francis Journals, vol. 11(1), pages 27-42.
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    3. Mirela Malin, 2014. "Enhancing lecture presentation through tablet technology," Accounting Research Journal, Emerald Group Publishing Limited, vol. 27(3), pages 212-225, October.
    4. Mirela Malin, 2014. "Enhancing lecture presentation through tablet technology," Accounting Research Journal, Emerald Group Publishing Limited, vol. 27(3), pages 212-225, October.
    5. Ilias G. Basioudis & Paul de Lange & Themin Suwardy & Paul Wells, 2012. "Accounting students' perceptions of a Learning Management System," Accounting Research Journal, Emerald Group Publishing Limited, vol. 25(2), pages 72-86, September.
    6. Peter Richardson & Steven Dellaportas & Luckmika Perera & Ben Richardson, 2013. "Students’ perceptions on using iPods in accounting education: a mobile‐learning experience," Asian Review of Accounting, Emerald Group Publishing Limited, vol. 21(1), pages 4-26, May.
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    Cited by:

    1. Holmes, Amy F. & Rasmussen, Stephanie J., 2018. "Using Pinterest to stimulate student engagement, interest, and learning in managerial accounting courses," Journal of Accounting Education, Elsevier, vol. 43(C), pages 43-56.
    2. Apostolou, Barbara & Dorminey, Jack W. & Hassell, John M. & Rebele, James E., 2017. "Accounting education literature review (2016)," Journal of Accounting Education, Elsevier, vol. 39(C), pages 1-31.
    3. Stathopoulou, Anastasia & Siamagka, Nikoletta-Theofania & Christodoulides, George, 2019. "A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective," European Management Journal, Elsevier, vol. 37(4), pages 421-431.

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