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Using Pinterest to stimulate student engagement, interest, and learning in managerial accounting courses

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  • Holmes, Amy F.
  • Rasmussen, Stephanie J.

Abstract

Managerial accounting is a course that typically suffers from a lack of student engagement. This paper presents a social media-based assignment that can increase student interest in and understanding of managerial accounting, particularly for English as a second language (ESL) students. For the assignment, students used Pinterest to share Internet-based resources with their class. The students were also required to comment on Pinterest “pins” created by their classmates. The assignment encouraged students to be engaged and active learners in the course, build interest in the managerial accounting topics covered, and develop a deeper understanding of managerial accounting by utilizing outside resources and real world examples. A survey of students’ attitudes indicates that approximately two-thirds of the students perceived the assignment had a positive impact on both their engagement in the course and their ability to better understand course topics. Student responses also suggest that the Pinterest assignment had some impact on their interest in managerial accounting. Mean survey responses were significantly more favorable for ESL students compared to non-ESL students.

Suggested Citation

  • Holmes, Amy F. & Rasmussen, Stephanie J., 2018. "Using Pinterest to stimulate student engagement, interest, and learning in managerial accounting courses," Journal of Accounting Education, Elsevier, vol. 43(C), pages 43-56.
    • Handle: RePEc:eee:joaced:v:43:y:2018:i:c:p:43-56
    DOI: 10.1016/j.jaccedu.2018.03.001
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    References listed on IDEAS

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    1. Satoshi Sugahara & Gregory Boland, 2010. "The Role of Cultural Factors in the Learning Style Preferences of Accounting Students: A Comparative Study between Japan and Australia," Accounting Education, Taylor & Francis Journals, vol. 19(3), pages 235-255.
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    3. Jose Luis Arquero Montano & Sergio Manuel Jimenez Cardoso & John Joyce, 2004. "Skills development, motivation and learning in financial statement analysis: an evaluation of alternative types of case studies," Accounting Education, Taylor & Francis Journals, vol. 13(2), pages 191-212.
    4. Tehmina Khan & Michael Kend & Susan Robertson, 2016. "Use of social media by university accounting students and its impact on learning outcomes," Accounting Education, Taylor & Francis Journals, vol. 25(6), pages 534-567, November.
    5. Grimm, Stephanie Dehning & Blazovich, Janell L., 2016. "Developing student competencies: An integrated approach to a financial statement analysis project," Journal of Accounting Education, Elsevier, vol. 35(C), pages 69-101.
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    Cited by:

    1. Douglass, Ashley & Farías Martínez, Gabriela María & Holmes, Amy F., 2022. "Bringing COSO to life: Engaging students with real world examples of internal controls using digital storytelling," Journal of Accounting Education, Elsevier, vol. 58(C).
    2. Beatson, Nicola & Gabriel, Cle-Anne & Howell, Angela & Scott, Stephen & van der Meer, Jacques & Wood, Lincoln C., 2020. "Just opt in: How choosing to engage with technology impacts business students’ academic performance," Journal of Accounting Education, Elsevier, vol. 50(C).

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