IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v11y2023i1p81-97.html
   My bibliography  Save this article

From cleaner production to green competitive advantage: evidence from Egypt

Author

Listed:
  • Shereen Aly Hussien Aly Abdou

    (Helwan University, Egypt)

Abstract

The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the reflection of cleaner output on the green brand image, and estimate the impact of the green brand image on the competitive advantage. The study found a mediating role of a green brand image between cleaner production and green competitive advantage. In addition, the significant motives for cleaner production at Egyptian companies were regulatory rules, consumer pressures, and green creativity. Finally, a green brand image substantially reinforces the green competitive advantage of Egyptian companies. The results may be instrumental for companies seeking a faster transition towards green competitive advantage.

Suggested Citation

  • Shereen Aly Hussien Aly Abdou, 2023. "From cleaner production to green competitive advantage: evidence from Egypt," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(1), pages 81-97, September.
    • Handle: RePEc:ssi:jouesi:v:11:y:2023:i:1:p:81-97
    DOI: 10.9770/jesi.2023.11.1(5)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/41/AlyHussienAlyAbdou_From_cleaner_production_to_green_competitive_advantage_evidence_from_Egypt.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1105
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2023.11.1(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    cleaner production; green brand image; green competitive advantage; emerging countries; Egypt;
    All these keywords.

    JEL classification:

    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:11:y:2023:i:1:p:81-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.