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Research on the Key Factors of the Success of the Theme B&B Business Strategy

Author

Listed:
  • Chien-Chung Yu
  • Chun-Chu Liu
  • Min-Yen Chang

Abstract

People care much about trip and accommodation in line with the change of habits and social values. Since 2001 five-workday system has implemented in Taiwan, the tourism is booming and B&B becomes trendy. The success of B& B thus motivates the research. B&B owners have to adjust their marketing and operation to deal with high-quality management strategy. This paper explores the application of AHP with the opinions of 12 experts in the homestay industry to analyze factors such as "environment & locations, building equipment, professional skills, operational management, market positioning, and competitive potential†leading to 18 key indicators for strategy evaluation. Meanwhile, the study results not only present actual case study but also serve as practical indicators for homestay startups. JEL classification numbers: C44, D7, D81

Suggested Citation

  • Chien-Chung Yu & Chun-Chu Liu & Min-Yen Chang, 2020. "Research on the Key Factors of the Success of the Theme B&B Business Strategy," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-9.
    • Handle: RePEc:spt:admaec:v:10:y:2020:i:2:f:10_2_9
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    References listed on IDEAS

    as
    1. Chia-Wei Liu & Jen-Son Cheng, 2018. "Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
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    More about this item

    Keywords

    Theme B&B; Business Strategy; Optimizations;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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