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Digitale Integration — Chancen für kleine und mittelständische Unternehmen in Deutschland
[Digital Integration — Opportunities for German SMEs]

Author

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  • Melanie Mesloh

    (Hamburgisches WeltWirtschaftsInstitut gemeinnützige GmbH (HWWI))

Abstract

Zusammenfassung Die Nutzung digitaler Technologien zur Entwicklung innovativer Geschäftsmodelle und interner Prozesse bietet kleinen und mittelständischen Unternehmen die Möglichkeit, auf externe Veränderungen agil zu reagieren. Jedoch zeigt ein internationaler Vergleich der digitalen Wettbewerbsfähigkeit der EU28, dass Deutschland in diesem Bereich Nachholbedarfe hat. Um sich zukünftig im internationalen digitalen Wettbewerb positiv zu positionieren, bedarf es einer gestärkten digitalen Integration der kleinen und mittelständischen Unternehmen, die das Rückgrat der deutschen Wirtschaft bilden. Die bisherige digitale Integration wird untersucht, und die Vorteile und Barrieren der digitalen Integration werden hervorgehoben.

Suggested Citation

  • Melanie Mesloh, 2021. "Digitale Integration — Chancen für kleine und mittelständische Unternehmen in Deutschland [Digital Integration — Opportunities for German SMEs]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 101(6), pages 461-465, June.
    • Handle: RePEc:spr:wirtsc:v:101:y:2021:i:6:d:10.1007_s10273-021-2942-1
    DOI: 10.1007/s10273-021-2942-1
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    References listed on IDEAS

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    1. Kim, Ki Youn & Lee, Bong Gyou, 2015. "Marketing insights for mobile advertising and consumer segmentation in the cloud era: A Q–R hybrid methodology and practices," Technological Forecasting and Social Change, Elsevier, vol. 91(C), pages 78-92.
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    More about this item

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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