IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v7y2013i1p37-59.html
   My bibliography  Save this article

Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps

Author

Listed:
  • Tyrone Lin
  • Chia-Chi Lee
  • Hsiao-Chi Lin

Abstract

This paper takes the high-net-worth customers in the private wealth management division of a case study bank as the research objects, and introduces the concept of marketing mix strategy by combining the 4C (customer, cost to the customer, convenience, and communication) model and 5P (product, price, place, promotion, and people) model in the examination of the attributes of customers and financial advisors in relation to the customer profit contribution and proposes management implications for practitioners. It attempts to establish a win–win business mechanism or marketing strategy that is beneficial to both banks and consumers. Copyright Springer-Verlag 2013

Suggested Citation

  • Tyrone Lin & Chia-Chi Lee & Hsiao-Chi Lin, 2013. "Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 37-59, March.
    • Handle: RePEc:spr:svcbiz:v:7:y:2013:i:1:p:37-59
    DOI: 10.1007/s11628-012-0144-z
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11628-012-0144-z
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11628-012-0144-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lemmens, A. & Croux, C. & Dekimpe, M.G., 2007. "Consumer confidence in Europe : United in diversity," Other publications TiSEM ea8c3268-2c0b-4fcc-9d4a-6, Tilburg University, School of Economics and Management.
    2. Palsson, Anne-Marie, 1996. "Does the degree of relative risk aversion vary with household characteristics?," Journal of Economic Psychology, Elsevier, vol. 17(6), pages 771-787, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yeung, Matthew C.H. & Ramasamy, Bala & Chen, Junsong & Paliwoda, Stan, 2013. "Customer satisfaction and consumer expenditure in selected European countries," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 406-416.
    2. Roger Hartley & Gauthier Lanot & Ian Walker, 2014. "Who Really Wants To Be A Millionaire? Estimates Of Risk Aversion From Gameshow Data," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 29(6), pages 861-879, September.
    3. Krčál, Ondřej & Staněk, Rostislav & Slanicay, Martin, 2019. "Made for the job or by the job? A lab-in-the-field experiment with firefighters," Research in Economics, Elsevier, vol. 73(4), pages 271-276.
    4. Noah Kaufman, 2012. "The bias of integrated assessment models that ignore climate catastrophes," Climatic Change, Springer, vol. 110(3), pages 575-595, February.
    5. Nancy Ammon Jianakoplos & Alexandra Bernasek, 2006. "Financial Risk Taking by Age and Birth Cohort," Southern Economic Journal, John Wiley & Sons, vol. 72(4), pages 981-1001, April.
    6. Fang, Ming & Li, Haiyang & Wang, Qin, 2021. "Risk tolerance and household wealth--Evidence from Chinese households," Economic Modelling, Elsevier, vol. 94(C), pages 885-895.
    7. Céline Grislain-Letrémy, 2018. "Natural Disasters: Exposure and Underinsurance," Annals of Economics and Statistics, GENES, issue 129, pages 53-83.
    8. Adam Booij & Bernard Praag & Gijs Kuilen, 2010. "A parametric analysis of prospect theory’s functionals for the general population," Theory and Decision, Springer, vol. 68(1), pages 115-148, February.
    9. Charles Godfred Ackah & Enoch Randy Aikins & Thomas Twene Sarpong & Derek Asuman, 2019. "Gender Differences In Attitudes Toward Risk: Evidence From Entreprenuers In Ghana And Uganda," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 1-19, March.
    10. Hassan F Gholipour & Robin Nunkoo & Behzad Foroughi & Hassan Kalantari Daronkola, 2022. "Economic policy uncertainty, consumer confidence in major economies and outbound tourism to African countries," Tourism Economics, , vol. 28(4), pages 979-994, June.
    11. Levesque, Moren & Shepherd, Dean A. & Douglas, Evan J., 2002. "Employment or self-employment: A dynamic utility-maximizing model," Journal of Business Venturing, Elsevier, vol. 17(3), pages 189-210, May.
    12. Louis Kaplow, 2005. "The Value of a Statistical Life and the Coefficient of Relative Risk Aversion," Journal of Risk and Uncertainty, Springer, vol. 31(1), pages 23-34, July.
    13. Piotr Białowolski, 2015. "Concepts of Confidence in Tendency Survey Research: An Assessment with Multi-group Confirmatory Factor Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 123(1), pages 281-302, August.
    14. Matthias Doepke & Fabrizio Zilibotti, 2017. "Parenting With Style: Altruism and Paternalism in Intergenerational Preference Transmission," Econometrica, Econometric Society, vol. 85, pages 1331-1371, September.
    15. Neuhoff, Karsten & De Vries, Laurens, 2004. "Insufficient incentives for investment in electricity generations," Utilities Policy, Elsevier, vol. 12(4), pages 253-267, December.
    16. Guillem López-Casasnovas & Marc Saez, 2020. "Saved by Wealth? Income, Wealth, and Self-Perceived Health in Spain during the Financial Crisis," IJERPH, MDPI, vol. 17(19), pages 1-20, September.
    17. J. François Outreville, 2015. "The Relationship Between Relative Risk Aversion And The Level Of Education: A Survey And Implications For The Demand For Life Insurance," Journal of Economic Surveys, Wiley Blackwell, vol. 29(1), pages 97-111, February.
    18. Katarzyna Kochaniak & Paweł Ulman, 2020. "Risk-Intolerant but Risk-Taking—Towards a Better Understanding of Inconsistent Survey Responses of the Euro Area Households," Sustainability, MDPI, vol. 12(17), pages 1-26, August.
    19. Hou, Yang & Li, Steven, 2014. "The impact of the CSI 300 stock index futures: Positive feedback trading and autocorrelation of stock returns," International Review of Economics & Finance, Elsevier, vol. 33(C), pages 319-337.
    20. Daruvala, Dinky, 2006. "Gender, Risk and Stereotypes," Working Papers in Economics 211, University of Gothenburg, Department of Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:7:y:2013:i:1:p:37-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.