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How to exploit Big Social Data in the Covid-19 pandemic: the case of the Italian tourism industry

Author

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  • Gianluca Solazzo

    (University of Salento – ‘Building “Aldo Romano”)

  • Ylenia Maruccia

    (University of Salento – ‘Building “Aldo Romano”)

  • Valentina Ndou

    (University of Salento – ‘Building “Aldo Romano”)

  • Pasquale Del Vecchio

    (University of Salento – ‘Building “Aldo Romano”)

Abstract

From March 2020, restrictive measures have been taken to limit the Covid-19 pandemic, thus impacting and hugely affecting the tourism industry. In this new scenario, tourism destination managers and stakeholders need to look ahead to the future, trying to wisely react to overcome this crisis. This paper aims at demonstrating how a Smart Tourism Destination can tackle the consequences of the Covid-19 pandemic using smart and digital technologies such as Big Data and Analytics. In particular, the monitoring of Italian public debates on social media allowed discovering knowledge from unstructured data that provide valuable insights for destination stakeholders and decision-makers.

Suggested Citation

  • Gianluca Solazzo & Ylenia Maruccia & Valentina Ndou & Pasquale Del Vecchio, 2022. "How to exploit Big Social Data in the Covid-19 pandemic: the case of the Italian tourism industry," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 417-443, September.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:3:d:10.1007_s11628-022-00487-8
    DOI: 10.1007/s11628-022-00487-8
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    References listed on IDEAS

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    Cited by:

    1. Valentina Ndou & Eglantina Hysa & Ylenia Maruccia, 2023. "A Methodological Framework for Developing a Smart-Tourism Destination in the Southeastern Adriatic–Ionian Area," Sustainability, MDPI, vol. 15(3), pages 1-30, January.

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