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How survey administration can affect response in electronic surveys

Author

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  • Michael Magro
  • Victor Prybutok
  • Sherry Ryan

Abstract

Electronic surveys have become one of the most popular methods of data collection in research. In order to obtain satisfactory results, good response rates are needed. We examine response rates to a survey administered in a face-to-face class-based setting collected using an electronic survey tool. The electronic survey was administered in four separate instances where each instance involved the survey administrator using either an active or passive administrative approach, and either offering or declining to offer extra credit. While no significant difference was found in actual responses to questions between the four groups, a significant difference was found in response rates between respondents who were offered extra credit and those who were not, and between surveys that were administered using active versus passive approaches. Other expected findings include higher responses in individual groups using the active approach and offering extra credit. An unexpected result occurred in the groups where no extra credit was offered: No significant difference was found between the active and passive administrations. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Michael Magro & Victor Prybutok & Sherry Ryan, 2015. "How survey administration can affect response in electronic surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2145-2154, September.
    • Handle: RePEc:spr:qualqt:v:49:y:2015:i:5:p:2145-2154
    DOI: 10.1007/s11135-014-0098-4
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    References listed on IDEAS

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    1. Michele Cocco & Arjuna Tuzzi, 2013. "New data collection modes for surveys: a comparative analysis of the influence of survey mode on question-wording effects," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3135-3152, October.
    2. Juan Sánchez-Fernández & Francisco Muñoz-Leiva & Francisco Montoro-Ríos & José Ibáñez-Zapata, 2010. "An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 357-373, February.
    3. Francisco Muñoz-Leiva & Juan Sánchez-Fernández & Francisco Montoro-Ríos & José Ibáñez-Zapata, 2010. "Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(5), pages 1037-1052, August.
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    Cited by:

    1. Pamela S Gaskin & Peter Chami & Tamara Nancoo & Patricia Warner & Patrick Barrett & Yvette Mayers, 2020. "Electronic based reported anthropometry—A useful tool for interim monitoring of obesity prevalence in developing states," PLOS ONE, Public Library of Science, vol. 15(12), pages 1-16, December.
    2. Shapira, Chen & Vilnai-Yavetz, Iris & Rafaeli, Anat & Zemel, Moran, 2016. "Time clock requirements for hospital physicians," Health Policy, Elsevier, vol. 120(6), pages 690-697.

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