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New data collection modes for surveys: a comparative analysis of the influence of survey mode on question-wording effects

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  • Michele Cocco
  • Arjuna Tuzzi

Abstract

New opportunities have recently emerged in survey practice, coupled with a need to make changes, and alternative survey data collection modes such as those based on new technologies (for example, the Web and mobile phones) have become a focus of interest. Studies have considered the biases due to data collection modes and to the wording of questions in questionnaires, but they have rarely dealt with the interaction between the two phenomena. This paper presents the results of a study on the interactions between some of the best-known question-wording effects and three data collection modes: face-to-face, Web-based and SMS-based (Short Text Messaging). The results have highlighted some interesting characteristics of the various modes—innovative ones in particular—and have confirmed the existence of potential interactions between data collection modes and question-wording effects. The findings may have significant implications for the study and practice of surveys and entail that, when surveys are designed, account is taken of specific factors associated with the method used to word the questions in questionnaires. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Michele Cocco & Arjuna Tuzzi, 2013. "New data collection modes for surveys: a comparative analysis of the influence of survey mode on question-wording effects," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3135-3152, October.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:6:p:3135-3152
    DOI: 10.1007/s11135-012-9708-1
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    Citations

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    Cited by:

    1. Michael Magro & Victor Prybutok & Sherry Ryan, 2015. "How survey administration can affect response in electronic surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2145-2154, September.
    2. Sofia Amaral & Lelys Dinarte-Diaz & Patricio Dominguez & Steffanny Romero & Santiago M. Perez-Vincent, 2022. "Talk or Text? Evaluating Response Rates by Remote Survey Method during Covid-19," CESifo Working Paper Series 9517, CESifo.
    3. Triss Ashton & Nicholas Evangelopoulos & Victor Prybutok, 2015. "Quantitative quality control from qualitative data: control charts with latent semantic analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(3), pages 1081-1099, May.

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