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Celebrating marketing’s dirty word

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  • Christine Moorman

    (Duke University)

Abstract

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  • Christine Moorman, 2016. "Celebrating marketing’s dirty word," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 562-564, September.
    • Handle: RePEc:spr:joamsc:v:44:y:2016:i:5:d:10.1007_s11747-016-0483-8
    DOI: 10.1007/s11747-016-0483-8
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    Cited by:

    1. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    2. Robert W. Palmatier, 2018. "Advancing marketing strategy research," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 983-986, November.
    3. V Kumar & Amalesh Sharma & Shaphali Gupta, 2017. "Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 164-185, March.
    4. Melea Press, 2021. "Developing a strong sustainability research program in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 96-114, June.
    5. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
    6. Robert W. Palmatier, 2016. "Improving publishing success at JAMS: contribution and positioning," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 655-659, November.
    7. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.
    8. Dekimpe, Marnik G., 2020. "Retailing and retailing research in the age of big data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 3-14.

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