IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v19y2022i1d10.1007_s12208-021-00300-8.html
   My bibliography  Save this article

Social media capital and civic engagement: Does type of connection matter?

Author

Listed:
  • Young-joo Lee

    (University of Central Florida)

Abstract

This study examines the relationship between a person’s social media capital and civic engagement, focusing on the networks formed via two social network sites (SNSs) of Facebook and Twitter. The analysis of the survey data on young people’s social media use and civic engagement in the U.S. shows that, although all three types of online social ties (Facebook Friends, Twitter followers, and people one follows on Twitter) are positively associated with civic engagement, there are differences across the different types of connections. The findings reveal that Twitter social capital is more strongly associated with participation in political organizations while Facebook social capital is more strongly associated with participation in non-political charitable organizations. Between Twitter followers and following, the number of people one follows is more strongly associated with participation in both types of organizations than the number of one’s followers. These findings suggest that nonprofit managers take a platform-specific approach when using social media for marketing and stakeholder involvement.

Suggested Citation

  • Young-joo Lee, 2022. "Social media capital and civic engagement: Does type of connection matter?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 167-189, March.
    • Handle: RePEc:spr:irpnmk:v:19:y:2022:i:1:d:10.1007_s12208-021-00300-8
    DOI: 10.1007/s12208-021-00300-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-021-00300-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12208-021-00300-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cheng Hong & Cong Li, 2020. "How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 527-547, December.
    2. Saxton, Gregory D. & Guo, Chao, 2020. "Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources," International Journal of Accounting Information Systems, Elsevier, vol. 36(C).
    3. Thierry Pénard & Nicolas Poussing, 2010. "Internet Use and Social Capital: The Strength of Virtual Ties," Journal of Economic Issues, Taylor & Francis Journals, vol. 44(3), pages 569-595.
    4. Manuel Matos & Teresa Fernandes, 2021. "Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(4), pages 471-490, December.
    5. Kirk Kristofferson & Katherine White & John Peloza, 2014. "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(6), pages 1149-1166.
    6. Michele Lalla, 2017. "Fundamental characteristics and statistical analysis of ordinal variables: a review," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(1), pages 435-458, January.
    7. Mayer, Adalbert & Puller, Steven L., 2008. "The old boy (and girl) network: Social network formation on university campuses," Journal of Public Economics, Elsevier, vol. 92(1-2), pages 329-347, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter Arcidiacono & Esteban Aucejo & Andrew Hussey & Kenneth Spenner, 2013. "Racial Segregation Patterns in Selective Universities," Journal of Law and Economics, University of Chicago Press, vol. 56(4), pages 1039-1060.
    2. Donald R. Davis & Jonathan I. Dingel & Joan Monras & Eduardo Morales, 2019. "How Segregated Is Urban Consumption?," Journal of Political Economy, University of Chicago Press, vol. 127(4), pages 1684-1738.
    3. Gil S. Epstein & Odelia Heizler-Cohen, 2016. "The Formation of Immigrant Networks in the Short and the Long Run," Economies, MDPI, vol. 4(3), pages 1-16, July.
    4. Kim, Jongkyum & Lim, Jee-Hae & Yoon, Kyunghee, 2022. "How do the content, format, and tone of Twitter-based corporate disclosure vary depending on earnings performance?," International Journal of Accounting Information Systems, Elsevier, vol. 47(C).
    5. Marcos Hideyuki Yokoyama & Tomoki Sekiguchi, 2014. "The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies," Brazilian Business Review, Fucape Business School, vol. 11(2), pages 87-114, March.
    6. Rediet Abebe & Nicole Immorlica & Jon Kleinberg & Brendan Lucier & Ali Shirali, 2022. "On the Effect of Triadic Closure on Network Segregation," Papers 2205.13658, arXiv.org.
    7. Heather Mathews & Alexander Volfovsky, 2023. "Community informed experimental design," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 32(4), pages 1141-1166, October.
    8. repec:mod:depeco:0002 is not listed on IDEAS
    9. Murat, Marina, 2014. "Out of Sight, Not Out of Mind. Education Networks and International Trade," World Development, Elsevier, vol. 58(C), pages 53-66.
    10. Seth D. Zimmerman, 2019. "Elite Colleges and Upward Mobility to Top Jobs and Top Incomes," American Economic Review, American Economic Association, vol. 109(1), pages 1-47, January.
    11. Bayu Kharisma, 2022. "Surfing alone? The Internet and social capital: evidence from Indonesia," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 11(1), pages 1-17, December.
    12. Yann Bramoullé & Bernard Fortin, 2009. "The Econometrics of Social Networks," Cahiers de recherche 0913, CIRPEE.
    13. Georges Ngnouwal Eloundou & Blaise Ondoua Beyene & Marius Messoh Lonte, 2023. "In pursuit of Happiness in developing countries: does the diffusion of ICT matter?," Economics Bulletin, AccessEcon, vol. 43(4), pages 1730-1740.
    14. Murat Marina, 2017. "International Students and Investments Abroad," Global Economy Journal, De Gruyter, vol. 17(1), pages 1-33, March.
    15. Schulz, Jan & Mayerhoffer, Daniel M., 2021. "A network approach to consumption," BERG Working Paper Series 173, Bamberg University, Bamberg Economic Research Group.
    16. Lockwood, Ben & Porcelli, Francesco & Redoano, Michela & Schiavone, Antonio, 2022. "Yardstick Competition in the Digital Age : Unveiling New Networks in Tax Competition," The Warwick Economics Research Paper Series (TWERPS) 1438, University of Warwick, Department of Economics.
    17. Horrace, William & Jung, Hyunseok & Presler, Jonathan & Schwartz, Amy Ellen, 2021. "What Makes a Classmate a Peer? Examining which peers matter in NYC elementary schools," Working Papers 21-4, Sinquefield Center for Applied Economic Research, Saint Louis University, revised 17 Jan 2022.
    18. Min Chung Han, 2021. "Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 255-272, June.
    19. Nina Czernich, 2012. "Broadband Internet and Political Participation: Evidence for G ermany," Kyklos, Wiley Blackwell, vol. 65(1), pages 31-52, February.
    20. M. Sodini & F. Sabatini & A. Antoci, 2014. "Online and offline social participation and social poverty traps. Can social networks save human relations?," Working Paper CRENoS 201404, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    21. Jason M. Fletcher & Stephen L. Ross, 2018. "Estimating the effects of friends on health behaviors of adolescents," Health Economics, John Wiley & Sons, Ltd., vol. 27(10), pages 1450-1483, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:19:y:2022:i:1:d:10.1007_s12208-021-00300-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.