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An empirical study of the effectiveness of telepresence as a business meeting mode

Author

Listed:
  • Willem Standaert

    (Ghent University)

  • Steve Muylle

    (Vlerick Business School
    Ghent University)

  • Amit Basu

    (Cox School of Business SMU)

Abstract

Telepresence is a technology that has emerged as a promising mode for conducting business meetings with distributed participants, since it enables an immersive lifelike experience. However, telepresence meetings are substantially more expensive than audio- and video-conferencing meetings. This paper examines the justification of using telepresence for meetings. Based on an extensive literature review, two research questions about the effectiveness of telepresence for achieving meeting objectives are formulated. These are then addressed in an empirical study consisting of two phases, conducted in a large multinational corporation in which telepresence is widely used. In Phase 1, a list of meeting objectives is compiled. In Phase 2, the effectiveness of telepresence is analyzed relative to audio-conferencing, video-conferencing, and face-to-face for these objectives, based on input from 392 meeting organizers. The results of the analysis indicate that although the effectiveness of telepresence is higher than the effectiveness of audio- and video-conferencing for several meeting objectives, it is not significantly different from the effectiveness of face-to-face for any objective.

Suggested Citation

  • Willem Standaert & Steve Muylle & Amit Basu, 2016. "An empirical study of the effectiveness of telepresence as a business meeting mode," Information Technology and Management, Springer, vol. 17(4), pages 323-339, December.
    • Handle: RePEc:spr:infotm:v:17:y:2016:i:4:d:10.1007_s10799-015-0221-9
    DOI: 10.1007/s10799-015-0221-9
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    Cited by:

    1. Yingting Chen & Taro Kanno & Kazuo Furuta, 2022. "An Empirical Investigation of the Underlying Cognitive Process in Complex Problem Solving: A Proposal of Problem-Solving Discussion Performance Evaluation Methods," International Journal of Cognitive Informatics and Natural Intelligence (IJCINI), IGI Global, vol. 16(1), pages 1-25, January.
    2. Nicola Döring & Katrien De Moor & Markus Fiedler & Katrin Schoenenberg & Alexander Raake, 2022. "Videoconference Fatigue: A Conceptual Analysis," IJERPH, MDPI, vol. 19(4), pages 1-20, February.
    3. Standaert, Willem & Muylle, Steve & Basu, Amit, 2022. "Business meetings in a postpandemic world: When and how to meet virtually," Business Horizons, Elsevier, vol. 65(3), pages 267-275.

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