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Can scientific literacy reduce purchase avoidance of Fukushima products?

Author

Listed:
  • Daisuke Nakanishi

    (Hiroshima Shudo University)

  • Kunihiro Yokota

    (Hiroshima Shudo University)

  • Junichi Igawa

    (Tohoku Gakuin University)

Abstract

This study aimed to explore the effect of scientific literacy on the tendency towards purchase avoidance of foods made in Fukushima due to harmful rumours associated with the Fukushima Daiichi Nuclear Power Plant accident. A web survey was sent to 880 Japanese monitors to determine their attitudes towards the damage caused by untrue rumours, food risks, and media literacy, and to verify whether respondents’ knowledge about radioactive material reduced their intention to purchase products made in Fukushima Prefecture. A factor analysis of all the items of the two literacy scales (i.e. food and media) and food faddism scales revealed three factors: food risk literacy, media literacy, and health care. Multiple regression analysis to investigate the effect of each factor on the intention to purchase, controlling for some demographic variables, revealed that food risk literacy and media literacy promoted purchase avoidance, while knowledge of radioactive material reduced purchase avoidance of Fukushima products.

Suggested Citation

  • Daisuke Nakanishi & Kunihiro Yokota & Junichi Igawa, 2023. "Can scientific literacy reduce purchase avoidance of Fukushima products?," Environment Systems and Decisions, Springer, vol. 43(2), pages 242-250, June.
    • Handle: RePEc:spr:envsyd:v:43:y:2023:i:2:d:10.1007_s10669-022-09883-x
    DOI: 10.1007/s10669-022-09883-x
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    References listed on IDEAS

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    1. Takashi Kusumi & Rumi Hirayama & Yoshihisa Kashima, 2017. "Risk Perception and Risk Talk: The Case of the Fukushima Daiichi Nuclear Radiation Risk," Risk Analysis, John Wiley & Sons, vol. 37(12), pages 2305-2320, December.
    2. Alexander Belyakov, 2015. "From Chernobyl to Fukushima: an interdisciplinary framework for managing and communicating food security risks after nuclear plant accidents," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 5(3), pages 404-417, September.
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