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Online video impact of world class universities

Author

Listed:
  • Angel Meseguer-Martinez

    (UCAM Universidad Católica San Antonio de Murcia)

  • Alejandro Ros-Galvez

    (UCAM Universidad Católica San Antonio de Murcia)

  • Alfonso Rosa-Garcia

    (UCAM Universidad Católica San Antonio de Murcia)

  • Jose Antonio Catalan-Alarcon

    (Airbus Helicopters España)

Abstract

YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190,000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the correlates of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related to online video impact, whereas teaching, university size and geographical location are not.

Suggested Citation

  • Angel Meseguer-Martinez & Alejandro Ros-Galvez & Alfonso Rosa-Garcia & Jose Antonio Catalan-Alarcon, 2019. "Online video impact of world class universities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 519-532, September.
    • Handle: RePEc:spr:elmark:v:29:y:2019:i:3:d:10.1007_s12525-018-0315-4
    DOI: 10.1007/s12525-018-0315-4
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    3. María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.

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    More about this item

    Keywords

    Online video; World class universities; Impact; H-index; Altmetrics; Rankings;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • I20 - Health, Education, and Welfare - - Education - - - General

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