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Social Customer Relationship Management (Social CRM)

Author

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  • Rainer Alt
  • Olaf Reinhold

Abstract

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Suggested Citation

  • Rainer Alt & Olaf Reinhold, 2012. "Social Customer Relationship Management (Social CRM)," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(5), pages 287-291, October.
    • Handle: RePEc:spr:binfse:v:4:y:2012:i:5:p:287-291
    DOI: 10.1007/s12599-012-0225-5
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    References listed on IDEAS

    as
    1. Daniel Richter & Kai Riemer & Jan vom Brocke, 2011. "Internet Social Networking," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(2), pages 89-101, April.
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    Cited by:

    1. Maik Dehnert, 2020. "Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1071-1113, November.
    2. Ulrike Baumöl & Linda Hollebeek & Reinhard Jung, 2016. "Dynamics of customer interaction on social media platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 199-202, August.
    3. Thomas Puschmann & Rainer Alt, 2016. "Sharing Economy," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(1), pages 93-99, February.
    4. Rebecca Nüesch & Rainer Alt & Thomas Puschmann, 2015. "Hybrid Customer Interaction," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(1), pages 73-78, February.
    5. Rainer Alt, 2016. "Electronic Markets on customer-orientation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 195-198, August.
    6. Lamrhari, Soumaya & Ghazi, Hamid El & Oubrich, Mourad & Faker, Abdellatif El, 2022. "A social CRM analytic framework for improving customer retention, acquisition, and conversion," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    7. Thomas Puschmann & Rainer Alt, 2016. "Sharing Economy," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(1), pages 93-99, February.

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