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Explicating the inductive realist model of theory generation

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  • Shelby D. Hunt

    (Rawls College of Business, Texas Tech University)

Abstract

The inductive realist model of theory generation (Hunt, AMS Review, 3(2), 61–73, 2013) proposes a process model of theory generation that links discovery and justification. This article further explicates the inductive realist model of theory generation by addressing the major issues that marketing academics have raised. Specifically, this article provides answers to six of the most commonly asked questions. (1) Why is the model called “inductive realist”? (2) Is the real world of theory generation as linear as the model depicts? (3) Is the model positive or normative? (4) How does the model relate to the “theory-in-use” approach? (5) Is the model a testable, causal model? (6) Does all “problem recognition” start with “current disciplinary knowledge”?

Suggested Citation

  • Shelby D. Hunt, 2015. "Explicating the inductive realist model of theory generation," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 20-27, June.
    • Handle: RePEc:spr:amsrev:v:5:y:2015:i:1:d:10.1007_s13162-015-0064-x
    DOI: 10.1007/s13162-015-0064-x
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    References listed on IDEAS

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    1. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    2. Shelby D. Hunt, 2013. "The inductive realist model of theory generation: explaining the development of a theory of marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 61-73, June.
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