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The inductive realist model of theory generation: explaining the development of a theory of marketing ethics

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  • Shelby D. Hunt

    (The Jerry S. Rawls and P.W. Horn Professor of Marketing, Texas Tech University)

Abstract

This article contributes to theory development in marketing, in general, and to theory development in marketing ethics, in particular. The proposed “inductive realist model of theory generation” incorporates both (1) recent works in the philosophy of science on discovery processes in science and (2) Hunt’s (International Studies in the Philosophy of Science, 25(2), 159–178, 2011, AMS Review, 2(1), 5–18, 2012) inductive realist model of theory status. To illustrate how the model can be used, the author shows how the model can contribute to understanding the development of a general theory of marketing ethics that is frequently referred to as the “Hunt-Vitell theory of ethics.”

Suggested Citation

  • Shelby D. Hunt, 2013. "The inductive realist model of theory generation: explaining the development of a theory of marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 61-73, June.
    • Handle: RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0040-2
    DOI: 10.1007/s13162-013-0040-2
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    References listed on IDEAS

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    1. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    2. Bezilla, Robert & Haynes, Joel B. & Elliott, Clifford, 1976. "Ethics in marketing research," Business Horizons, Elsevier, vol. 19(2), pages 83-86, April.
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    Citations

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    Cited by:

    1. Shelby D. Hunt, 2015. "Explicating the inductive realist model of theory generation," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 20-27, June.
    2. O. C. Ferrell & Victoria L. Crittenden & Linda Ferrell & William F. Crittenden, 2013. "Theoretical development in ethical marketing decision making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 51-60, June.
    3. Nobuyuki Fukawa & Sunil Erevelles, 2014. "Perceived Reasonableness and Morals in Service Encounters," Journal of Business Ethics, Springer, vol. 125(3), pages 381-400, December.
    4. Shelby D. Hunt, 2020. "Indigenous theory development in marketing: the foundational premises approach," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 8-17, June.
    5. Shelby Hunt, 2015. "Explicating the inductive realist model of theory generation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 20-27, June.
    6. Shelby D. Hunt, 2017. "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 52-66, June.

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