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City Marketing, Image Reconstruction and Urban Regeneration

Author

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  • Ronan Paddison

    (Department of Geography, University of Glasgow, Glasgow, G12 8QQ, Scotland, UK)

Abstract

Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

Suggested Citation

  • Ronan Paddison, 1993. "City Marketing, Image Reconstruction and Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 30(2), pages 339-349, March.
    • Handle: RePEc:sae:urbstu:v:30:y:1993:i:2:p:339-349
    DOI: 10.1080/00420989320080331
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    Citations

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    Cited by:

    1. Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017. "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-229, October.
    2. Yunduk Jeong & Andrew Yu & Suk-Kyu Kim, 2019. "The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea," Sustainability, MDPI, vol. 12(1), pages 1-16, December.
    3. HaeRan Shin & Quentin Stevens, 2013. "How Culture and Economy Meet in South Korea: The Politics of Cultural Economy in Culture-led Urban Regeneration," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 37(5), pages 1707-1723, September.
    4. Matteo Basso, 2016. "Esperienze di pianificazione di grandi eventi a confronto: Londra, Milano, Shanghai," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(1), pages 124-141.
    5. Youjeong Oh, 2014. "Korean Television Dramas and the Political Economy of City Promotion," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(6), pages 2141-2155, November.
    6. Oshimi, Daichi & Harada, Munehiko, 2019. "Host residents’ role in sporting events: The city image perspective," Sport Management Review, Elsevier, vol. 22(2), pages 263-275.
    7. Luiciano PILOTTI & Alessandra TEDESCHI-TOSCHI & Roberta APA, 2011. "La competitività ecologica dei sistemi territoriali tra identità, immagine e vantaggi “costruiti”. Quale marketing dei servizi turistici di fronte alla “long tail”?," Departmental Working Papers 2011-06, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    8. Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    9. Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
    10. Ikrame Selkani, 2019. "The Impact of the Festival on the Image of the City," Annals of Social Sciences & Management studies, Juniper Publishers Inc., vol. 4(2), pages 55-58, September.
    11. Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.
    12. Dikmen Bezmez, 2008. "The Politics of Urban Waterfront Regeneration: The Case of Haliç (the Golden Horn), Istanbul," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(4), pages 815-840, December.

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