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Motorcycle drive tourism leading to rural tourism opportunities

Author

Listed:
  • Diane Sykes

    (Kaplan University, USA)

  • Kathryn Gibson Kelly

    (Kaplan University, USA)

Abstract

While opportunities may abound in attracting motorcyclists to rural areas, the lack of research on motorcycle tourism and its demand generators creates challenges in marketing to those opportunities. This article examines the interrelated role of rural tourism and motorcycle tourism, suggesting the formation of Regional Tourism Organizations (RTOs) in order to attract motorcycle tourists. This market has substantial disposable income and represents significant opportunity. However, barriers include regional boundaries, misperceptions regarding motorcyclists in general and failure to understand the demand generators of motorcycle tourism. This study shows that the motorcycle tourism market enjoys rural tourism and amenities and has significant disposable income, with the majority of motorcycle tourists spending more than $100 per day when visiting and touring an area. RTOs would do well to attract this lucrative market to rural areas because motorcyclists enjoy the existing rural nature, character, and amenities when they leave the beaten path.

Suggested Citation

  • Diane Sykes & Kathryn Gibson Kelly, 2016. "Motorcycle drive tourism leading to rural tourism opportunities," Tourism Economics, , vol. 22(3), pages 543-557, June.
    • Handle: RePEc:sae:toueco:v:22:y:2016:i:3:p:543-557
    DOI: 10.5367/te.2014.0454
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    References listed on IDEAS

    as
    1. Murova, Olga I. & Hanagriff, Roger D., 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    2. Murova, Olga & Hanagriff, Roger, 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 43(3), pages 423-432, August.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Rui Guo & Xiaoying Liu & Hakjun Song, 2021. "Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism," IJERPH, MDPI, vol. 18(23), pages 1-13, December.
    2. Gangmin Weng & Yue Pan & Jianpu Li, 2021. "Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    3. Cater, Carl I., 2017. "Tourism on two wheels: Patterns of motorcycle leisure in Wales," Tourism Management, Elsevier, vol. 61(C), pages 180-189.
    4. Chylińska Dagmara & Kołodziejczyk Krzysztof, 2023. "Wounded Landscape: Environmental and Social Consequences of (Illegal) Motor Tourism in Forests on the Example of Worek Okrzeszyna (The Central Sudetes on The Polish-Czech Borderland)," Quaestiones Geographicae, Sciendo, vol. 42(4), pages 121-142, December.
    5. Sandra P. Cruz & Cláudia Ribeiro de Almeida & Pedro Pintassilgo & Ricardo Raimundo, 2022. "Sustainable Drive Tourism Routes: A Systematic Literature Review," Social Sciences, MDPI, vol. 11(11), pages 1-18, November.

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