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Determinants of Returns in Rural Tourism

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  • Murova, Olga I.
  • Hanagriff, Roger D.
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    Abstract

    The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.

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    File URL: http://purl.umn.edu/113535
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    Bibliographic Info

    Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

    Volume (Year): 43 (2011)
    Issue (Month): 03 (August)
    Pages:

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    Handle: RePEc:ags:joaaec:113535

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    Web page: http://www.saea.org/jaae/jaae.htm
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    Related research

    Keywords: advertising; rural development; tourism; Community/Rural/Urban Development; R11; R21;

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    1. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
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