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Determinants of Returns in Rural Tourism

Author

Listed:
  • Murova, Olga I.
  • Hanagriff, Roger D.

Abstract

The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.

Suggested Citation

  • Murova, Olga I. & Hanagriff, Roger D., 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    • Handle: RePEc:ags:joaaec:113535
    DOI: 10.22004/ag.econ.113535
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    References listed on IDEAS

    as
    1. Hanagriff, Roger D. & Lau, Michael H., 2009. "Can a State Funded Rural Economic Development Program Positively Impact the State’s Economy? A Case Study Application using Texas Department of Agriculture’s Rural Tourism Economic Development Program," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46827, Southern Agricultural Economics Association.
    2. Murova, Olga I. & Hanagriff, Roger D. & Lyford, Conrad P., 2009. "A 2008-09 Assessment of Texas Department of Agriculture Programs to Support Rural Economic Tourism Events. How Strong Are These Economic Returns?," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56429, Southern Agricultural Economics Association.
    3. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
    4. Hanagriff, Roger D. & Murova, Olga I. & Lyford, Conrad P., 2010. "Study of Economic Impacts Derived from 2005 to 2009 Rural Texas Community Events and Factors that Predict Spending?," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56462, Southern Agricultural Economics Association.
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    Cited by:

    1. Diane Sykes & Kathryn Gibson Kelly, 2016. "Motorcycle drive tourism leading to rural tourism opportunities," Tourism Economics, , vol. 22(3), pages 543-557, June.

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    Keywords

    Community/Rural/Urban Development;

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