IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v21y2012i2p289-313.html
   My bibliography  Save this article

Talking about a Better Place: How Shai Agassi is Creating a Mass Market for Electric Vehicles

Author

Listed:
  • Moritz Loock
  • Susan Mueller

Abstract

According to creation theory, opportunities do not exist independently of entrepreneurs; instead they are created by the actions of entrepreneurs. However, little is known about the process of how opportunities are actually acted upon. We explore the role of communication in opportunity enactment by analysing an extreme case: Shai Agassi and the frequently cited business model innovation of his company Better Place, with which he wants to eliminate the car industry’s dependence on oil. For the first time, we take a look at the practice of communication of the case and find patterns that play a vital role in creating a market. The findings of our case study research can help entrepreneurs to understand communication practices for changing an established industry. The findings also further advance our understanding of entrepreneurial practices within creation theory.

Suggested Citation

  • Moritz Loock & Susan Mueller, 2012. "Talking about a Better Place: How Shai Agassi is Creating a Mass Market for Electric Vehicles," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 21(2), pages 289-313, September.
    • Handle: RePEc:sae:jouent:v:21:y:2012:i:2:p:289-313
    DOI: 10.1177/0971355712449791
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971355712449791
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971355712449791?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Christian Vintergaard, 2005. "Opportunities In Corporate Venturing — Actors Creating Passageways," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 215-239.
    2. Michael Lounsbury & Mary Ann Glynn, 2001. "Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 545-564, June.
    3. Mair, Johanna & Marti, Ignasi, 2009. "Entrepreneurship in and around institutional voids: A case study from Bangladesh," Journal of Business Venturing, Elsevier, vol. 24(5), pages 419-435, September.
    4. Minniti, Maria & Lévesque, Moren, 2008. "Recent developments in the economics of entrepreneurship," Journal of Business Venturing, Elsevier, vol. 23(6), pages 603-612, November.
    5. Christina Raasch & Cornelius Herstatt & Phillip Lock, 2010. "The Dynamics Of User Innovation: Drivers And Impediments Of Innovation Activities," World Scientific Book Chapters, in: Stephen Flowers & Flis Henwood (ed.), Perspectives On User Innovation, chapter 3, pages 35-56, World Scientific Publishing Co. Pte. Ltd..
    6. Clarysse, Bart & Moray, Nathalie, 2004. "A process study of entrepreneurial team formation: the case of a research-based spin-off," Journal of Business Venturing, Elsevier, vol. 19(1), pages 55-79, January.
    7. Antoine Bureth & Julien Pénin & Sandrine Wolff, 2010. "Start-Up Creation In Biotechnology: Lessons From The Case Of Four New Ventures In The Upper Rhine Biovalley," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(02), pages 253-283.
    8. Pacheco, Desirée F. & Dean, Thomas J. & Payne, David S., 2010. "Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development," Journal of Business Venturing, Elsevier, vol. 25(5), pages 464-480, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Deerfield, Amanda & Elert, Niklas, 2022. "Entrepreneurship and Regulatory Voids: The Case of Ridesharing," Working Paper Series 1426, Research Institute of Industrial Economics.
    2. Zelong Wei & Hao Shen & Kevin Zheng Zhou & Julie Juan Li, 2017. "How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China," Journal of Business Ethics, Springer, vol. 140(2), pages 209-223, January.
    3. Harris, Jared D. & Sapienza, Harry J. & Bowie, Norman E., 2009. "Ethics and entrepreneurship," Journal of Business Venturing, Elsevier, vol. 24(5), pages 407-418, September.
    4. O’Kane, Conor & Mangematin, Vincent & Geoghegan, Will & Fitzgerald, Ciara, 2015. "University technology transfer offices: The search for identity to build legitimacy," Research Policy, Elsevier, vol. 44(2), pages 421-437.
    5. Zhao, Eric Yanfei & Lounsbury, Michael, 2016. "An institutional logics approach to social entrepreneurship: Market logic, religious diversity, and resource acquisition by microfinance organizations," Journal of Business Venturing, Elsevier, vol. 31(6), pages 643-662.
    6. Matthew P. Johnson & Stefan Schaltegger, 2020. "Entrepreneurship for Sustainable Development: A Review and Multilevel Causal Mechanism Framework," Entrepreneurship Theory and Practice, , vol. 44(6), pages 1141-1173, November.
    7. Carolin Bock & Christian Landau & Moritz Orendt & Maximilian Schmidt, 2018. "Are Public Financing Schemes Beneficial For University Spin-Offs And The Technology Transfer Of Innovations?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(06), pages 1-30, August.
    8. Kibler, Ewald & Fink, Matthias & Lang, Richard & Muñoz, Pablo, 2015. "Place attachment and social legitimacy: Revisiting the sustainable entrepreneurship journey," Journal of Business Venturing Insights, Elsevier, vol. 3(C), pages 24-29.
    9. Tina C. Ambos & Julian Birkinshaw, 2010. "How Do New Ventures Evolve? An Inductive Study of Archetype Changes in Science-Based Ventures," Organization Science, INFORMS, vol. 21(6), pages 1125-1140, December.
    10. Pekka Stenholm & Zoltán J. Ács & Robert Wuebker, 2015. "Exploring country-level institutional arrangements on the rate and type of entrepreneurial activity," Chapters, in: Global Entrepreneurship, Institutions and Incentives, chapter 20, pages 387-404, Edward Elgar Publishing.
    11. Manning, Stephan & Vavilov, Stanislav, 2023. "Global development agenda meets local opportunities: The rise of development-focused entrepreneurship support," Research Policy, Elsevier, vol. 52(7).
    12. Granados, Maria L. & Rosli, Ainurul & Gotsi, Manto, 2022. "Staying poor: Unpacking the process of barefoot institutional entrepreneurship failure," Journal of Business Venturing, Elsevier, vol. 37(3).
    13. Conor O'Kane & Vincent Mangematin & Will Geoghegan & Ciara Fitzgerald, 2015. "University Technology Transfer offices : the search for identity to build legimacy," Post-Print hal-01072998, HAL.
    14. O'Neil, Isobel & Ucbasaran, Deniz, 2016. "Balancing “what matters to me” with “what matters to them”: Exploring the legitimation process of environmental entrepreneurs," Journal of Business Venturing, Elsevier, vol. 31(2), pages 133-152.
    15. Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
    16. Gabriel, Cle-Anne, 2016. "What is challenging renewable energy entrepreneurs in developing countries?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 64(C), pages 362-371.
    17. Ruebottom, Trish, 2013. "The microstructures of rhetorical strategy in social entrepreneurship: Building legitimacy through heroes and villains," Journal of Business Venturing, Elsevier, vol. 28(1), pages 98-116.
    18. Conger, Michael & McMullen, Jeffery S. & Bergman, Brian J. & York, Jeffrey G., 2018. "Category membership, identity control, and the reevaluation of prosocial opportunities," Journal of Business Venturing, Elsevier, vol. 33(2), pages 179-206.
    19. Jeffrey G. York & Isobel O'Neil & Saras D. Sarasvathy, 2016. "Exploring Environmental Entrepreneurship: Identity Coupling, Venture Goals, and Stakeholder Incentives," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 695-737, July.
    20. Allison, Thomas H. & Grimes, Matthew & McKenny, Aaron F. & Short, Jeremy C., 2021. "Occupy Wall Street ten years on: How its disruptive institutional entrepreneurship spread and why it fizzled," Journal of Business Venturing Insights, Elsevier, vol. 16(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:21:y:2012:i:2:p:289-313. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.