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Consumer Preferences for Rural Residences: A Conjoint Analysis in Ontario, Canada

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  • A E Joseph

    (Department of Geography, University of Guelph, Guelph, Ontario, Canada N1G 2W1)

  • B Smit
  • G P McIlravey

Abstract

Conjoint measurement is introduced as an appropriate method for characterising the nature of consumer preferences for various types of rural residence. After a review of the major conceptual and technical issues in conjoint analysis, a study involving twenty-two potential homebuyers in southern Ontario is described. The results indicate that potential buyers are seeking privacy (medium-size or large lots in isolated locations) above all other things, which translates into a behavioural push for sprawling, low-density development. Further examination of the utilities attached to the various attributes of potential residences suggests a limited but real opportunity for the use of controls on lot and house size and on municipal service provision to increase the attractivenss of high-density, village locations to consumers.

Suggested Citation

  • A E Joseph & B Smit & G P McIlravey, 1989. "Consumer Preferences for Rural Residences: A Conjoint Analysis in Ontario, Canada," Environment and Planning A, , vol. 21(1), pages 47-63, January.
    • Handle: RePEc:sae:envira:v:21:y:1989:i:1:p:47-63
    DOI: 10.1068/a210047
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    References listed on IDEAS

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    1. Bible, Douglas S. & Brown, Lawrence A., 1981. "Place utility, attribute tradeoff, and choice behavior in an intra-urban migration context," Socio-Economic Planning Sciences, Elsevier, vol. 15(1), pages 37-44.
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    Cited by:

    1. Abdul Hamid Mar Iman & Fu Yek Pieng & Christopher Gan, 2012. "A Conjoint Analysis of Buyers' Preferences for Residential Property," International Real Estate Review, Global Social Science Institute, vol. 15(1), pages 73-105.
    2. Irwin, Elena G. & Roe, Brian E. & Morrow-Jones, Hazel, 2002. "The Effects Of Farmland, Farmland Preservation And Other Neighborhood Amenities On Proximate Housing Values: Results Of A Conjoint Analysis Of Housing Choice," 2002 Annual meeting, July 28-31, Long Beach, CA 19611, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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