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Public Connection through Media Consumption: Between Oversocialization and De-Socialization?

Author

Listed:
  • Nick Couldry

    (Goldsmiths College, University of London)

  • Tim Markham

    (Birkbeck College, University of London)

Abstract

This article reviews the ongoing contribution of Personal Influence to our understanding of media' social consequences from the perspective of recent research (the London School of Economics “Public Connection†project, 2003-2006, conducted by the authors and Sonia Livingstone) into the extent to which shared habits of media consumption help sustain, or not, U.K. citizens' orientation to a public world. As well as reviewing specific findings of the Public Connection project that intersect with themes of Personal Influence (particularly on citizens' networks of social interaction and the available discursive contexts in which they can put their mediated knowledge of the public world to use), the article reviews the methodological similarities and differences between this recent project and that of Katz and Lazarsfeld. The result, the authors conclude, is to confirm the continued salience of the questions about the social embeddedness of media influences that Katz and Lazarsfeld posed.

Suggested Citation

  • Nick Couldry & Tim Markham, 2006. "Public Connection through Media Consumption: Between Oversocialization and De-Socialization?," The ANNALS of the American Academy of Political and Social Science, , vol. 608(1), pages 251-269, November.
    • Handle: RePEc:sae:anname:v:608:y:2006:i:1:p:251-269
    DOI: 10.1177/0002716206292342
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    References listed on IDEAS

    as
    1. W. Lance Bennett & Jarol B. Manheim, 2006. "The One-Step Flow of Communication," The ANNALS of the American Academy of Political and Social Science, , vol. 608(1), pages 213-232, November.
    2. Nick Couldry & Ana Inés Langer, 2005. "Media consumption and public connection: towards a typology of the dispersed citizen," LSE Research Online Documents on Economics 52421, London School of Economics and Political Science, LSE Library.
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    Cited by:

    1. Sonia Livingstone, 2006. "The Influence of Personal Influence on the Study of Audiences," The ANNALS of the American Academy of Political and Social Science, , vol. 608(1), pages 233-250, November.

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