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Business strategy in explicit description as an illustration of companies´ behaviors

Author

Listed:
  • Slavik Stefan

    (University of Economics in Bratislava, Slovakia)

  • Roby Zuzana

    (University of Economics in Bratislava, Slovakia)

Abstract

Companies´ behaviors are an external manifestation of their strategies and goals. A business strategy in explicit description has been used to describe a strategy by a set of externally observable parameters. Companies´ behaviors have been described through an extensive survey. Special attention was given to the impact of the economic crisis on micro-sized and small-sized enterprises. The research has shown a real distribution of business strategies and the strengths and weaknesses of companies behaviors. The companies are able to adapt to changes relatively quickly (in the short term), but they lack long-term strategic perspective.

Suggested Citation

  • Slavik Stefan & Roby Zuzana, 2011. "Business strategy in explicit description as an illustration of companies´ behaviors," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(2), pages 183-191, December.
    • Handle: RePEc:rse:wpaper:v:1:y:2011:i:2:p:183-191
    as

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    File URL: http://reaser.eu/RePec/rse/wpaper/24Rev2_22_Slavik,Roby.pdf
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    References listed on IDEAS

    as
    1. Nancy M. Carter & Timothy M. Stearns & Paul D. Reynolds & Brenda A. Miller, 1994. "New venture strategies: Theory development with an empirical base," Strategic Management Journal, Wiley Blackwell, vol. 15(1), pages 21-41, January.
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    More about this item

    Keywords

    corporate behavior; business strategy; micro-sized and small-sized enterprises;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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