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Innovation Management – Solution in the Context of the Contemporary Society Challenges

Author

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  • Cristina VLêCEANU

    (The Bucharest University of Economic Studies, Romania)

Abstract

The current paper offers an insight into innovation management, and a perspective on how it can be a solution for dealing with the challenges and threats of the contemporary society. The analysis is based on a theoretical research conducted to observe if, how, and to what extent does innovation help and take advantage of the internal and external environmental opportunities that exist. The result is that through innovation, and by accomplishing and efficient innovation management, organizations can overcome many of the challenges which the contemporary economy presents. And, not lastly, it is important to say, that even though it is well know that innovation is a positive thing, it must be handled with care, to make sure we use it at it’s fullest potential, without any major disadvantages.

Suggested Citation

  • Cristina VLêCEANU, 2013. "Innovation Management – Solution in the Context of the Contemporary Society Challenges," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 774-782, December.
    • Handle: RePEc:rom:rmcimn:v:14:y:2013:i:5:p:774-782
    as

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    File URL: https://rmci.ase.ro/no14vol5/11.pdf
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    References listed on IDEAS

    as
    1. Pedro Conceição & Manuel V. Heitor & Bengt-Åke Lundvall (ed.), 2003. "Innovation, Competence Building and Social Cohesion in Europe," Books, Edward Elgar Publishing, number 2706.
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    More about this item

    Keywords

    Innovation; innovation management; modern society; challenges.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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