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A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality

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  • Ovidiu-Iulian BUNEA

Abstract

This paper focused on presenting the capital of Romania, Bucharest, and the current situation from the perspective of tourism promotion through the steps taken in the direction of a marketing strategy. There were presented the measures taken by local authorities in the promotion activity as well as the city promotion campaigns initiated by the private sector. The road to a strong brand is long and often tedious, and although the concept of urban marketing is somewhat new to Romania, we can see a number of steps to implement it. The effects of these steps were presented through tables and graphs built from the perspective of the number of tourists who actually visited the city.

Suggested Citation

  • Ovidiu-Iulian BUNEA, 2018. "A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 565-573, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:565-573
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    References listed on IDEAS

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    1. Ruxandra Irina POPESCU, 2009. "The Branding Potential Of Bucharest. Strategy And Success Factors," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 177-193, November.
    2. Ruxandra Irina Popescu & Răzvan-Andrei Corboş, 2010. "Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 267-278.
    3. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
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