IDEAS home Printed from https://ideas.repec.org/a/rom/compca/v15y2019i1p72-77.html
   My bibliography  Save this article

Strategies On Optimizing The Sales System Of The Romanian Commercial Bank

Author

Listed:
  • Amelia DIACONU

    (Artifex Bucharest, Romania)

  • Svetlana Platagea GOMBOS

    (Bucharest University of Economic Studies, Romania)

  • Ovidiu BUZOIANU

    (Bucharest University of Economic Studies, Romania)

Abstract

The financial civilization of the last two decades has put us in front of an increasing avalanche of financial-banking services, services that have experienced international growth and permanent diversification, their market becoming increasingly difficult to know, anticipate and control. In these conditions, the analysis of the specific aspects that delimit the system of sales of financial-banking products and services and of the services in general, represents a very important area for the Romanian Commercial Bank, as an answer to the need to adapt the economic theory to the practical reality. In the current stage, when the globalization of international finance is realized not only geographically, on a planetary scale, but also structurally, the large international financial groups of which the Romanian Commercial Bank is a part, have become true conglomerates that include, besides banks, insurance companies- reinsurance, investment or pension funds, and activities in the capital and leasing market, capable of providing so-called integrated financial services.

Suggested Citation

  • Amelia DIACONU & Svetlana Platagea GOMBOS & Ovidiu BUZOIANU, 2019. "Strategies On Optimizing The Sales System Of The Romanian Commercial Bank," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 72-77, October.
    • Handle: RePEc:rom:compca:v:15:y:2019:i:1:p:72-77
    as

    Download full text from publisher

    File URL: https://confcamp.ase.ro/2019/wp-content/uploads/10-Diaconu_Gombos_Buzoianu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carmen Valentina RADULESCU & Razvan Catalin DOBREA & Sorin BURLACU, 2018. "The Business Management Of Distress Situations," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 741-747, November.
    2. Jianu, Ionut & Dobre, Ion & Bodislav, Dumitru Alexandru & Radulescu, Carmen Valentina & Burlacu, Sorin, 2019. "The implications of institutional specificities on the income inequalities drivers in European Union," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 53(2), pages 59-76.
    3. Florin IONITA & Minodora URSACESCU & Sorin BURLACU, 2009. "Public Services as Poles of Regional Competitiveness in Sustainable Development," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 552-565, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marius Constantin PROFIROIU & Carmen Valentina RADULESCU, 2019. "Local Development Opportunities In The Context Of Sustainable Development By Applying The Concept Of Smart Village In Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1059-1067, November.
    2. Ovidiu BUZOIANU & Amelia DIACONU & Victor Adrian TROACA, 2019. "Analysis Of Relations Between Romania And Imf In The Context Of Globalization," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 66-71, October.
    3. Sorin BURLACU & Mihaela Diana OANCEA-NEGESCU & Dumitru Alexandru BODISLAV & Florina BRAN & Raluca GEORGESCU, 2020. "The Effects Of Temporary Migration At The Socio-Demographic Level," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 1097-1102, November.
    4. Ghenadie CIOBANU & Florina BRAN & Marcela MITRI?Ã & Mihaela Diana OANCEA NEGESCU, 2019. "Identifying The Priorities Of Romania’S Economic Policies In The Structural Reform Of The Labor Market," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1074-1087, November.
    5. Cristina DIMA & Ovidiu Andrei Cristian BUZOIANU & Gabriel NASTASE, 2019. "Analysis Of Impact Factors In The Management Career," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 78-84, October.
    6. Sorin BURLACU & Cãtãlin-Razvan DOBREA & Dumitru-Alexandru BODISLAV & Cristina DIMA, 2019. "Structural Changes In The Romanian Economy - Opportunities For New Workplaces," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1130-1141, November.
    7. Carmen Valentina RÃDULESCU & Dumitru Alexandru BODISLAV & Mihaela Diana OANCEA NEGESCU & Marcela Antoneta MITRI?Ã, 2019. "The Risks Of Digitization In The Context Of Economic Development And Of Ensuring Social And Informational Security," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1040-1050, November.
    8. Sorin Petrica ANGHELU?Ã & Amelia DIACONU & Elena Rusalca VELICU & Silviu DIACONU, 2019. "The Role Of The National Agency For Fiscal Administration In The Romanian Tax Policy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1088-1092, November.
    9. Amelia DIACONU & Maria-Loredana POPESCU & Sorin BURLACU & Ovidiu Cristian Andrei BUZOIANU, 2019. "Strategic Options For The Development Of Renewable Energy In The Context Of Globalization," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1022-1029, November.
    10. Marius Constantin PROFIROIU & Carmen Valentina RADULESCU & Sorin BURLACU, 2019. "Aspects Of Quality Of Life In Urban Areas Of The European Union," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 3-11, October.
    11. Florina BRAN & Dumitru Alexandru BODISLAV & Sorin Petrica ANGHELU?A, 2019. "Indicators Of Work-Life Balance From The Perspective Of Quality Of Employment," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 42-50, October.
    12. Ovidiu Andrei Cristian BUZOIANU & Mihaela Diana NEGESCU OANCEA & Victor Marian DUMITRACHE & Amelia DIACONU & Cristina DIMA, 2020. "Contemporary Trends In The European Business Environment. Moldogreek Business Development Perspectives," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 132-138, October.
    13. Cristina DIMA & Svetlana PLATAGEA GOMBOS & Marcela Antoaneta NICULESCU & Raluca GEORGESCU & Cosmin ANDREICA, 2020. "Analysis Of Public Expenditure For The Protection Of The Unemployed And Their Implications," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 147-152, October.
    14. Mihaela Diana OANCEA NEGESCU & Amelia DIACONU & Victor Adrian TROACÄ‚ & Ovidiu Andrei Cristian BUZOIANU & Cosmin ANDREICA, 2020. "The Implementation Of Foreign Direct Investments In Romania In The Context Of Globalization," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 166-173, October.
    15. Florina BRAN & Roxana SARBU & Dumitru Alexandru BODISLAV & Corneliu GUTU & Cristina Carol GOMBOS, 2020. "Decision-Making Transparency - A Goal Achievable Through Use The Internet By Public Administrations," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 45-50, October.
    16. PetruÈ› Cristian VASILACHE & Victor Adrian TROACÄ‚ & Svetlana PLATAGEA GOMBOS & Marcela Antoneta NICULESCU & Gabriel NÄ‚STASE, 2020. "The Analysis Of Economic Impact On The Migration Process Of The Republic Of Moldova," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 183-189, October.
    17. Tudorache, Maria-Daniela, 2020. "Examining the Drivers of Human Development in European Union," EconStor Conference Papers 222443, ZBW - Leibniz Information Centre for Economics.
    18. Maria Loredana POPESCU & Catalin Razvan DOBREA & Sorin BURLACU, 2018. "Inconsistency In Natural Resources Management And Managerial Dimension In Economic Management," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(1), pages 62-65, October.
    19. Ghenadie CIOBANU & Iulian GOLE & Olivia Florentina BĂLU & Ioana Maria POPESCU & Cristian Petruț VASILACHE, 2020. "Development of the Green Economy and the Creation of Green Objectives Through Digital Networks," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(3), pages 401-411, July.
    20. Tamara Maria Nae & Margareta-Stela Florescu & Gabriela-Ioana Bălășoiu, 2024. "Towards Social Justice: Investigating the Role of Labor, Globalization, and Governance in Reducing Socio-Economic Inequality within Post-Communist Countries," Sustainability, MDPI, vol. 16(6), pages 1-16, March.

    More about this item

    Keywords

    strategies; sales; BCR; development.;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:compca:v:15:y:2019:i:1:p:72-77. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Popescu Irina Ruxandra (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.