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Study On The Influence Of Customer Satisfaction On The Perceived Quality Of Museum Exhibitions

Author

Listed:
  • Ruxandra-Irina POPESCU

    (Bucharest University of Economic Studies, Romania)

  • Razvan-Andrei CORBO?

    (Bucharest University of Economic Studies, Romania)

  • Ovidiu-Iulian BUNEA

    (Bucharest University of Economic Studies, Romania)

Abstract

The main objective of this study is to bring empirical evidence on the quality of services and customer satisfaction through their experiences during visits to three museums in Romania: The National Museum of Natural History Grigore Antipa, The National Museum of Romanian History and The Romanian National Museum of Art. For this, we applied a questionnaire to some respondents who visited the three museums in 2019, to which we obtained 141 valid answers. The data thus collected were analyzed by multiple linear regression. The results showed that customer satisfaction with items such as museum location, building, staff, museum activities and promotion influences their perception of the quality of services provided, described by satisfaction with the permanent and temporary exhibition of the analyzed museums.

Suggested Citation

  • Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2019. "Study On The Influence Of Customer Satisfaction On The Perceived Quality Of Museum Exhibitions," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(1), pages 35-41, October.
    • Handle: RePEc:rom:compca:v:15:y:2019:i:1:p:35-41
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    References listed on IDEAS

    as
    1. María Rojas & María Camarero, 2006. "Experience and satisfaction of visitors to museums and cultural exhibitions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 3(1), pages 49-65, June.
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