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Adoption of AI Chat Bot like Chat GPT in Higher Education in India: a SEM Analysis Approach

Author

Listed:
  • Sumitra Roy

    (ISMS Group of Institutions)

  • Vishnu Gupta

    (Mahatma Gandhi Kashi Vidyapith)

  • Samrat Ray

    (International Institute of Management Studies (IIMS))

Abstract

Applications of artificial intelligence have grown to be one of the most important and well-known targets for nations in the modern era, particularly in the education sector. This is because these technologies have the potential to boost productivity and help the sector develop quickly by presenting scientific information to students in an appealing manner. To explore the link between latent variables, structural equation modeling is done using the partial least square technique structural equation model (PLS-SEM) with the help of Smart PLS. The intent of this investigation is to offer empirical support and explain the variables that may influence the adoption of artificial intelligence in higher education. The finding suggests that the hedonic, gamification, and motivational factors, as well as the convenience and efficiency factors, all have a significant impact on the adoption of artificial intelligence in India, like Chat GPT.

Suggested Citation

  • Sumitra Roy & Vishnu Gupta & Samrat Ray, 2023. "Adoption of AI Chat Bot like Chat GPT in Higher Education in India: a SEM Analysis Approach," Economic environment, Russian Presidential Academy of National Economy and Public Administration, issue 4(46), pages 130-149.
    • Handle: RePEc:rnp:ecoenv:ee2312
    DOI: 10.36683/2306-1758/2023-4-46/130-149
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    More about this item

    Keywords

    Artificial Intelligence; Higher Education; Chat GPT; SEM model; Chat bot;
    All these keywords.

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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