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The Relationship of Investor’s Demographic Traits and Personality Type with Financial Risk Tolerance in Investment Decisions

Author

Listed:
  • Sadiq, Muhammad Nauman

    (Govt Post Graduate (boy’s) college Bagh A.K)

  • Akhtar, Muhammad

    (FAST School of Management, National University of Computer & Emerging Sciences (FAST NUCES), Islamabad)

Abstract

With an assorted sample of customers from various banks of Pakistan, the authors tried to establish relationship of investor’s demographic traits and personality type with financial risk tolerance during the choice of investment. Results provide sustenancefor the projected hypotheses such as investor’s age, income, financial knowledge, family size, occupation and academic qualification has association with financial risk tolerance capability.Investors doing service in an organization tolerate more risk as compare to the investor having their own business. However, Investors marital status and gender has no effect on financial risk tolerance. Investor either married or unmarried showed similar attitude toward financial risk tolerance. Empirical results also provide evidence that investors having type A personality are more financial risk taker as compare to type B personality.

Suggested Citation

  • Sadiq, Muhammad Nauman & Akhtar, Muhammad, 2019. "The Relationship of Investor’s Demographic Traits and Personality Type with Financial Risk Tolerance in Investment Decisions," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 87-107, Jan-June.
    • Handle: RePEc:ris:ibajmb:0058
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    File URL: http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/449/163
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    Citations

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    Cited by:

    1. Kamini Rai & Abha Gupta & Anshu Tyagi, 2021. "Personality Traits Leads to Investor’s Financial Risk Tolerance: A Structural Equation Modelling Approach," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 422-437, November.

    More about this item

    Keywords

    demographic traits; financial risk preferences; investment decisions; personality type;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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