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An integral approach to corporate environmentalism and its application to a country in transition


Author Info

  • Janez Prasnikar

    (University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia)

  • Irena Ograjensek

    (University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia)

  • Marko Pahor

    (University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia)

  • Domen Bajde

    (University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia)

  • Domen Trobec

    (University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia)


In this paper we propose and implement an integral approach to corporate environmentalism. Our integral model accounts not only for corporate environmentalism motivation and conception but also for corporate environmentalism mode and speed of implementation. A broad range of identified corporate environmentalism dimensions helps characterize five basic groups of companies we propose to name non-compliers, legalistic incrementalists, greenwashers, incremental innovators, and radical innovators. We then seek to empirically verify the soundness of the proposed integral typology by surveying a large sample of Slovenian manufacturing companies. Maximum likelihood profit estimation, exploratory factor analysis, cluster analysis and binary logistic modeling are used in the empirical analysis. Our main conclusions are twofold: (1) The integral approach to corporate environmentalism works: in the framework of a small open transitional economy, the model differentiates well among different groups of companies. (2) There are no radical innovators among Slovenian companies, and less than one third of the companies are actively thinking and acting in line of environment-friendly processes and products. This finding can be partially explained by the fact that Slovenian economy still has some transitional characteristics.

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Bibliographic Info

Article provided by University of Rijeka, Faculty of Economics in its journal Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics.

Volume (Year): 30 (2012)
Issue (Month): 1 ()
Pages: 89-113

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Handle: RePEc:rfe:zbefri:v:30:y:2012:i:1:p:89-113

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Related research

Keywords: corporate environmentalism; integral analysis; ISO 14001 certificate; managerial perceptions; survey research;

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  1. Steurer, Reinhard & Konrad, Astrid, 2009. "Business-society relations in Central-Eastern and Western Europe: How those who lead in sustainability reporting bridge the gap in corporate (social) responsibility," Scandinavian Journal of Management, Elsevier, Elsevier, vol. 25(1), pages 23-36, March.
  2. Esther Albelda PĂ©rez & Carmen Correa Ruiz & Francisco Carrasco Fenech, 2007. "Environmental management systems as an embedding mechanism: a research note," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, Emerald Group Publishing, vol. 20(3), pages 403-422, April.
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