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La localización espacial en la planificación del turismo rural en Andalucía: Un enfoque multicriterio

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  • Francisco Javier Blancas Peral
  • FLOR MARíA GUERRERO CASAS
  • Macarena Lozano Oyola
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    Abstract

    RESUMEN En la planificación del turismo rural las Administraciones Públicas suelen olvidar un concepto clave al priorizar la concesión de subvenciones: la localización espacial de la actividad. El propósito de este trabajo es definir un modelo de jerarquización zonal multicriterio que permita incorporar la localización espacial de la actividad turística, definiendo un nuevo criterio de valoración para la concesión de ayudas. Este modelo está basado en la combinación de dos técnicas de análisis: AHP y PROMETHEE II. Para ejemplificar su utilidad se presenta su aplicación al caso de la planificación estratégica del turismo rural en Andalucía. El procedimiento propuesto puede ser extrapolado a otros procesos de planificación. ABSTRACT Until now the processes of rural tourism planning carried out by the Public Administrations have forgotten a key aspect to prioritize the concession of grants: the localization of rural tourist activities. The purpose of this article is to define a model of multicriterion zonal hierarchy that allows the incorporation of the factor of the localization of rural tourist activities as a new valuation criterion to be considered when conceding grants. The model is based on the combination of two techniques of analysis: AHP and PROMETHEE II. The model is applied to the strategic planning of rural tourism in Andalusia. The procedure proposed can be extrapolated to other processes of planning.

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    Bibliographic Info

    Article provided by Universidades Públicas de Andalucía in its journal Revista de Estudios Regionales.

    Volume (Year): 01 (2009)
    Issue (Month): ()
    Pages: 83-113

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    Handle: RePEc:rer:articu:v:01:y:2009:p:83-113

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    Keywords: Subvenciones turísticas; Turismo rural; Modelo de jerarquización zonal multicriterio; PROMETHEE; AHP; Planificación estratégica;

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