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Financial Marketing Challenges For The Romanian Market

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  • Oana PREDA

    (Romanian –American University)

Abstract

The reason I choose to analyze this issue is the fact that the proper functioning of the market economy is based on a solid and profitable banking financial system. The experience of the last 20 years in corroboration with the global financial crisis shows that banks in our country must face the challenges coming from both the international market and especially the national market. In this context, it becomes increasingly clear that to obtain a good market positioning (which will automatically lead to increased turnover and hence profitability) is needed in more than one marketing innovative, appropriate to market conditions. Traditional marketing seems to be overtaken by technological development, which is why we need a revival of the marketing system. The contribution of marketing department is vital to the success of the bank

Suggested Citation

  • Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:4.1:p:254-265
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI13S/REBE-WI13S-A25.pdf
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    References listed on IDEAS

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    1. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
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    Keywords

    banking system; financial marketing;

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