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Menschenwuerde und Unternehmensverpflichtung an der Base of the Pyramid (Human Dignity and Corporate Responsibility at the Base of the Pyramid)

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  • Ruediger Hahn
  • Gerd Rainer Wagner
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    Abstract

    ‚Wuerde‘ als zentrales Postulat menschlichen Daseins manifestiert sich insbesondere im Mindestniveau konkreter Auspraegungen von Versorgungs-, Freiheits-, Schutz- sowie Selbstachtungsrechten. Diese in realer Lebenssituation zu wahren, erweist sich als umso schwieriger, je mehr man sich der ‚Base of the Pyramid‘ (BoP), d. h. dem Segment der Ärmsten der Armen der Weltbevoelkerung, naehert. Unternehmerische Verantwortung hat sich daher gerade in diesem Segment zu beweisen. Eine Reihe von Initiativen, Beispielen und Faellen, die mit dem vorliegenden Artikel analysiert werden, verdeutlichen dazu auch oekonomischen Erfolg versprechende Wege. Dies kulminiert in der Erkenntnis, Wuerde an der BoP besonders durch bewusste Einbeziehung der dortigen Bevoelkerung in relevante Wertschoepfungsprozesse zu sichern und zu foerdern.

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    Bibliographic Info

    Article provided by Rainer Hampp Verlag in its journal Zeitschrift fuer Wirtschafts- und Unternehmensethik.

    Volume (Year): 10 (2009)
    Issue (Month): 1 ()
    Pages: 86-105

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    Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2009_01_hahn

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    Related research

    Keywords: Dignity; Corporate Responsibility; Base of the Pyramid; Human Rights; Microfinancing; Grassroots Integration; Value Chain;

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