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A Case Study on Implementation of CSR to Mitigate High Employee Turnover in a PR Agency

Author

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  • Jitka Srpová
  • Jan Mísař

Abstract

The aim of this paper is to analyze implementation of the Corporate Social Responsibility by a medium-sized organisation using the CSR Canvas. The CSR Canvas was developed specifically for organizations of this size and is based on results from the empirical research. The Canvas helps to develop and implement new CSR activities as well as measure their impact, doing so it promotes proactive approach to CSR which is crucial for small and medium-sized organization. It was proven by several studies that only proactive approach enables these organizations to gain benefits coming from implementation of CSR. The paper analyzes a case study of a PR agency using the method of qualitative data analysis. The study shows not only the implementation of CSR but also the results and benefits of these activities, which is important for their long term performance. The implications help to promote positive effects of CSR for SMEs, which is a very recent topic and there are only a few studies that work with specific empiric data.

Suggested Citation

  • Jitka Srpová & Jan Mísař, 2016. "A Case Study on Implementation of CSR to Mitigate High Employee Turnover in a PR Agency," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(4).
    • Handle: RePEc:prg:jnleam:v:2016:y:2016:i:4:id:306
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    References listed on IDEAS

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    1. Arifur Khan & Mohammad Muttakin & Javed Siddiqui, 2013. "Corporate Governance and Corporate Social Responsibility Disclosures: Evidence from an Emerging Economy," Journal of Business Ethics, Springer, vol. 114(2), pages 207-223, May.
    2. Nuttaneeya Torugsa & Wayne O’Donohue & Rob Hecker, 2012. "Capabilities, Proactive CSR and Financial Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector," Journal of Business Ethics, Springer, vol. 109(4), pages 483-500, September.
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    More about this item

    Keywords

    Společenská odpovědnost firem; Corporate Social Responsibility; Case study; Případová studie; CSR Canvas; CSR Canvas; Implementation; PR agency; Implementace; PR agentura;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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