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Компетентність Персоналу Підприємства Як Фактор Підвищення Ефективності Виставково-Ярмаркової Діяльності Підприємства
[The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company]

Author

Listed:
  • Vladyslava Yermakova

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

Статтю присвячено теоретичному обґрунтуванню значення персоналу підприємства для забезпечення ефективності ярмарково-виставкової діяльності. На основі аналізу, узагальнення й систематизації наукових джерел висвітлено основні теоретичні аспекти організації виставок за участю кваліфікаційного персоналу та розгляд особистого продажу як вагомого, специфічного інструменту маркетингу. The article is devoted to theoretical grounding of personnel importance for the efficiency of trade fair-exhibition activity. Based on the analysis, generalization and systematization of scientific sources, the basic theoretical aspects of exhibitions involving personnel qualification and review personal sales as an important, specific marketing tools are highlighted.

Suggested Citation

  • Vladyslava Yermakova, 2017. "Компетентність Персоналу Підприємства Як Фактор Підвищення Ефективності Виставково-Ярмаркової Діяльності Підприємства [The Personnel Competence as a Factor of Increasing the Efficiency of Exhibitio," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(6(23)), pages 1.10-1.14, June.
    • Handle: RePEc:pos:journl:23-2
    DOI: http://dx.doi.org/10.22178/pos.23-3
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    More about this item

    Keywords

    виставко-ярмаркова діяльність; управління персоналом; компетентність; професоіграмма; the exhibition and fair activities; HR; competence; profile.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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