IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0245044.html
   My bibliography  Save this article

Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania

Author

Listed:
  • Daniel Stefan
  • Valentina Vasile
  • Maria-Alexandra Popa
  • Anca Cristea
  • Elena Bunduchi
  • Cezar Sigmirean
  • Anamari-Beatrice Stefan
  • Calin-Adrian Comes
  • Liviu Ciucan-Rusu

Abstract

Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study’s results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.

Suggested Citation

  • Daniel Stefan & Valentina Vasile & Maria-Alexandra Popa & Anca Cristea & Elena Bunduchi & Cezar Sigmirean & Anamari-Beatrice Stefan & Calin-Adrian Comes & Liviu Ciucan-Rusu, 2021. "Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania," PLOS ONE, Public Library of Science, vol. 16(1), pages 1-26, January.
    • Handle: RePEc:plo:pone00:0245044
    DOI: 10.1371/journal.pone.0245044
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0245044
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0245044&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0245044?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
    2. Greer, Douglas F., 1979. "The economic benefits and costs of trademarks: Lessons for the developing countries," World Development, Elsevier, vol. 7(7), pages 683-704, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Romero-Castro, N. & López-Cabarcos, M.A. & Piñeiro-Chousa, J., 2023. "Finance, technology, and values: A configurational approach to the analysis of rural entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Rocsana Bucea-Manea-Țoniş & Aleksandar Šević & Milena P. Ilić & Radu Bucea-Manea-Țoniş & Nevenka Popović Šević & Larisa Mihoreanu, 2021. "Untapped Aspects of Innovation and Competition within a European Resilient Circular Economy. A Dual Comparative Study," Sustainability, MDPI, vol. 13(15), pages 1-16, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dirk Crass & Franz Schwiebacher, 2017. "The importance of trademark protection for product differentiation and innovation," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 44(2), pages 199-220, June.
    2. Po-Hsuan Hsu & Dongmei Li & Qin Li & Siew Hong Teoh & Kevin Tseng, 2022. "Valuation of New Trademarks," Management Science, INFORMS, vol. 68(1), pages 257-279, January.
    3. Roger Feldman & Félix Lobo, 2013. "Competition in prescription drug markets: the roles of trademarks, advertising, and generic names," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 14(4), pages 667-675, August.
    4. Audretsch, David B. & Baumol, William J. & Burke, Andrew E., 2001. "Competition policy in dynamic markets," International Journal of Industrial Organization, Elsevier, vol. 19(5), pages 613-634, April.
    5. Muriel Perrino & Nathalie Rubio, 2005. "What Anti-Dilution Law Should Learn from the Informative View of Advertising," CAE Working Papers 36, Aix-Marseille Université, CERGAM.
    6. Stefan, Ioana & Bengtsson, Lars, 2017. "Unravelling appropriability mechanisms and openness depth effects on firm performance across stages in the innovation process," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 252-260.
    7. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.
    8. Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Leibniz Centre for European Economic Research.
    9. Stefan Bechtold & Catherine Tucker, 2014. "Trademarks, Triggers, and Online Search," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 11(4), pages 718-750, December.
    10. Torres, Fernando, 2007. "Trademark Values in Corporate Restructuring," MPRA Paper 6538, University Library of Munich, Germany.
    11. Fink, Carsten & Helmers, Christian & Ponce, Carlos J., 2018. "Trademark squatters: Theory and evidence from Chile," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 340-371.
    12. Centner, Terence J. & Turner, Steven C. & Bryan, John T., 1989. "Product Differentiation Protection: Developing A Strategy For Multiple Producers Of Regional Specialty Crops," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(2), pages 1-8, September.
    13. Crass, Dirk, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
    14. Herz, Benedikt & Mejer, Malwina, 2019. "Effects of the European Union trademark: Lessons for the harmonization of intellectual property systems," Research Policy, Elsevier, vol. 48(7), pages 1841-1854.
    15. Alessandro Stanziani, 2004. "Wine Reputation and Quality Controls: The Origin of the AOCs in 19th Century France," European Journal of Law and Economics, Springer, vol. 18(2), pages 149-167, September.
    16. Georg von Graevenitz & Stuart J.H. Graham & Amanda Myers, 2020. "The Problem of Earlier Rights: Evidence from the European Trademark System," Working Papers 99, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    17. Georg von Graevenitz, 2013. "Trade mark cluttering--evidence from EU enlargement," Oxford Economic Papers, Oxford University Press, vol. 65(3), pages 721-745, July.
    18. Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
    19. David G. Raboy & Steven N. Wiggins, 1997. "Intangible Capital, Hedonic Pricing, and International Transfer Prices," Public Finance Review, , vol. 25(4), pages 347-365, July.
    20. Emin M. Dinlersoz & Nathan Goldschlag & Amanda Myers & Nikolas Zolas, 2018. "An Anatomy of US Firms Seeking Trademark Registration," NBER Chapters, in: Measuring and Accounting for Innovation in the Twenty-First Century, pages 183-228, National Bureau of Economic Research, Inc.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0245044. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.