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Defining The Market Potential By Assessing Growth And Saturation In The Private Life And Pensions Industry

Author

Listed:
  • Ilja Arefjevs

    (BA School of Business and Finance, Latvia)

  • Tatjana Volkova

    (BA School of Business and Finance, Latvia)

  • Marija Lindemane

    (BA School of Business and Finance, Latvia)

Abstract

The aim of the report is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies.

Suggested Citation

  • Ilja Arefjevs & Tatjana Volkova & Marija Lindemane, 2013. "Defining The Market Potential By Assessing Growth And Saturation In The Private Life And Pensions Industry," Oeconomia Copernicana, Institute of Economic Research, vol. 4(4), pages 19-44, December.
    • Handle: RePEc:pes:ieroec:v:4:y:2013:i:4:p:19-44
    DOI: 10.12775/OeC.2013.029
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    market growth and saturation; life and pensions products; Törnquist function; strategic decision making;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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