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Understanding Innovation Drive Of Leading Serbian Companies

Author

Listed:
  • VIKTORIJA BOJOVIC

    (Faculty of Economics Subotica University of Novi Sad, Serbia)

  • LJUBOMIR PUPOVAC

    (Faculty of Economics Subotica University of Novi Sad, Serbia)

  • MAJA STRUGAR

    (Faculty of Economics Subotica University of Novi Sad, Serbia)

Abstract

Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.

Suggested Citation

  • Viktorija Bojovic & Ljubomir Pupovac & Maja Strugar, 2010. "Understanding Innovation Drive Of Leading Serbian Companies," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 6(3), pages 35-37, October.
    • Handle: RePEc:pdc:jrpieb:v:6:y:2010:i:3:p:35-37
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    References listed on IDEAS

    as
    1. Martin Messner & B. Jørgensen, 2009. "Management control in new product development: The dynamics of managing flexibility and efficiency," Post-Print hal-00493197, HAL.
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    More about this item

    Keywords

    Sources of innovation; cost effectiveness of innovation; Innovative market leading companies.;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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