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Understanding innovation drive of leading Serbian companies

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  • Bojovic, Viktorija
  • Pupovac, Ljubomir
  • Strugar, Maja

Abstract

Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.

Suggested Citation

  • Bojovic, Viktorija & Pupovac, Ljubomir & Strugar, Maja, 2010. "Understanding innovation drive of leading Serbian companies," Perspectives of Innovations, Economics and Business (PIEB), Prague Development Center (PRADEC), vol. 6(3), pages 1-3, October.
  • Handle: RePEc:ags:jrpieb:125801
    DOI: 10.22004/ag.econ.125801
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    References listed on IDEAS

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    1. Martin Messner & B. Jørgensen, 2009. "Management control in new product development: The dynamics of managing flexibility and efficiency," Post-Print hal-00493197, HAL.
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