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Attitudes and decisions of the motor insurance buyers in Poland

Author

Listed:
  • Marta Borda

    (Faculty of Management, Computer Science and Finance Wroclaw University of Economics, Poland)

  • Anna Jedrzychowska

    (Faculty of Management, Computer Science and Finance, Wroclaw University of Economics, Poland)

Abstract

Motor insurance constitutes the most popular type of insurance products purchased in Poland and consequently the largest part of non-life insurance sector. In this paper the selected results of the questionnaire survey concerning attitudes and choices of the motor insurance buyers on the Polish market are presented. First, the current situation on the Polish motor insurance market is discussed. Next, the scope of the motor insurance held by respondents, their forms and used distribution channels are analysed. The stress is put on the level of the customers` loyalty to the current insurer, as well as the factors influencing the choice of a specific insurance company and its offer. Finally, the analysis concerning the statistical interdependencies between selected characteristics of the respondents is carried out. The conducted research can be useful for the insurance companies, interested in improving their motor insurance offer, as well as the insurance intermediaries serving individual customers.

Suggested Citation

  • Marta Borda & Anna Jedrzychowska, 2012. "Attitudes and decisions of the motor insurance buyers in Poland," Business and Economic Horizons (BEH), Prague Development Center, vol. 8(2), pages 23-32, December.
    • Handle: RePEc:pdc:jrnbeh:v:8:y:2012:i:2:p:23-32
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    More about this item

    Keywords

    Motor insurance; insurance market; questionnaire survey; distribution channel; correlation analysis.;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance

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