IDEAS home Printed from https://ideas.repec.org/a/pcz/journl/v13y2016i1p69-80.html
   My bibliography  Save this article

Analysis Of The Key Factors Of Reputation Management In Conditions Of City Marketing

Author

Listed:
  • Pavel Hagyari

    (University of Prešov in Prešov, Faculty of Management)

  • Radovan Bacik

    (University of Prešov in Prešov, Faculty of Management)

  • Richard Fedorko

    (University of Prešov in Prešov, Faculty of Management)

Abstract

The article deals with specific aspects of the issue of reputation building as a variable of the reputational management and public relations within the city marketing in terms of a city’s population. The aim of the article is to verify the existence and extract the factors affecting the perception of a city’s reputation - statistically significant factors affecting reputation based on the analysis of attitudes and preferences of respondents. For this purpose we used the factor analysis together with the principal component analysis with varimax rotation to identify the factors within the group of studied variables. The research results are based on answers of 926 respondents - residents of the city. When examining the factor structure of reputation assessment we managed to extract four factors: Patriotism, Free time, Job and job opportunities, Important places. The results of the analysis were also accompanied by calculations of average values for each of the extracted factors and comparisons of the statistical significance of differences between them. The results confirmed statistically significant differences in the assessment of the factors. The article aims to evaluate general opportunities this issue brings for marketing managers as well as official representatives of cities.

Suggested Citation

  • Pavel Hagyari & Radovan Bacik & Richard Fedorko, 2016. "Analysis Of The Key Factors Of Reputation Management In Conditions Of City Marketing," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(1), pages 69-80, June.
    • Handle: RePEc:pcz:journl:v:13:y:2016:i:1:p:69-80
    as

    Download full text from publisher

    File URL: http://pjms.zim.pcz.pl/PDF/PJMS131/Analysis%20of%20the%20Key%20Factors%20of%20Reputation%20Management%20in%20Conditions%20of%20City%20Marketing.pdf
    Download Restriction: no
    File URL: http://pjms.zim.pcz.pl/-articles-13.1.php
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Graeme Evans, 2003. "Hard‐branding the cultural city – from Prado to Prada," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 27(2), pages 417-440, June.
    2. repec:srs:journl:jarle:v:5:y:2014:i:1:p:44-51 is not listed on IDEAS
    3. Sakkarin NONTHAPOT, 2014. "The Relationship between Tourism and Economic Development in the Greater Mekong Sub Region Panel Cointegration and Granger Causality," Journal of Advanced Research in Law and Economics, ASERS Publishing, vol. 5(1), pages 44-51.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Büch, Martin-Peter & Maennig, Wolfgang & Schulke, Hans-Jürgen (ed.), 2012. "Zur Ökonomik von Spitzenleistungen im internationalen Sport," Edition HWWI, Hamburg Institute of International Economics (HWWI), volume 3, number 3.
    2. John Paul Catungal & Deborah Leslie & Yvonne Hii, 2009. "Geographies of Displacement in the Creative City: The Case of Liberty Village, Toronto," Urban Studies, Urban Studies Journal Limited, vol. 46(5-6), pages 1095-1114, May.
    3. Julien Cusin & Juliette Ducros-Passebois, 2016. "L'équipement culturel amiral pour (re)positionner l'image d'une ville : quoi de neuf depuis Bilbao ? Etude des cas de Lens et de Bordeaux," Post-Print hal-03239247, HAL.
    4. Vanessa Mathews, 2014. "Incoherence and Tension in Culture-Led Redevelopment," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(3), pages 1019-1036, May.
    5. Miriam Šebová & Peter Džupka, Oto Hudec & Nataša Urbancíková, 2014. "Promoting and Financing Cultural Tourism in Europe through European Capitals of Culture: A Case Study of Košice, European Capital of Culture 2013," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 655-655, May.
    6. Falanga, Roberto & Nunes, Mafalda Corrêa, 2021. "Tackling urban disparities through participatory culture-led urban regeneration. Insights from Lisbon," Land Use Policy, Elsevier, vol. 108(C).
    7. Cheng-Yi Lin & Woan-Chiau Hsing, 2009. "Culture-led Urban Regeneration and Community Mobilisation: The Case of the Taipei Bao-an Temple Area, Taiwan," Urban Studies, Urban Studies Journal Limited, vol. 46(7), pages 1317-1342, June.
    8. Monika Grubbauer, 2014. "Architecture, Economic Imaginaries and Urban Politics: The Office Tower as Socially Classifying Device," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(1), pages 336-359, January.
    9. Yi-De Liu, 2019. "Event and Sustainable Culture-Led Regeneration: Lessons from the 2008 European Capital of Culture, Liverpool," Sustainability, MDPI, vol. 11(7), pages 1-18, March.
    10. Aspa Gospodini, 2009. "Post-industrial Trajectories of Mediterranean European Cities: The Case of Post-Olympics Athens," Urban Studies, Urban Studies Journal Limited, vol. 46(5-6), pages 1157-1186, May.
    11. Hunter, William Cannon, 2013. "China's Chairman Mao: A visual analysis of Hunan Province online destination image," Tourism Management, Elsevier, vol. 34(C), pages 101-111.
    12. Joaquim Rius Ulldemolins, 2014. "Culture and authenticity in urban regeneration processes: Place branding in central Barcelona," Urban Studies, Urban Studies Journal Limited, vol. 51(14), pages 3026-3045, November.
    13. Graeme Evans, 2009. "Creative Cities, Creative Spaces and Urban Policy," Urban Studies, Urban Studies Journal Limited, vol. 46(5-6), pages 1003-1040, May.
    14. Yuen, Belinda, 2012. "Public-private partnership in Singapore sports hub," Edition HWWI: Chapters, in: Büch, Martin-Peter & Maennig, Wolfgang & Schulke, Hans-Jürgen (ed.), Zur Ökonomik von Spitzenleistungen im internationalen Sport, volume 3, pages 207-229, Hamburg Institute of International Economics (HWWI).
    15. Suitner Johannes, 2014. "Cultures of Image Construction Approaching Planning Cultures as a Factor in Urban Image Production," European Spatial Research and Policy, Sciendo, vol. 21(1), pages 1-13, May.
    16. Zoomers, Annelies & van Noorloos, Femke & Otsuki, Kei & Steel, Griet & van Westen, Guus, 2017. "The Rush for Land in an Urbanizing World: From Land Grabbing Toward Developing Safe, Resilient, and Sustainable Cities and Landscapes," World Development, Elsevier, vol. 92(C), pages 242-252.
    17. Robert Hollands & John Vail, 2015. "Place imprinting and the arts: A case study of the Amber Collective," Local Economy, London South Bank University, vol. 30(2), pages 173-190, March.
    18. Arie Romein & Kees Maat, 2013. "Spatial Organisation of Consumer Services in the Polycentric Urban Context: A Travel Behaviour Approach of Cinema-Going in the City-Region of Rotterdam," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 104(4), pages 491-509, September.
    19. Carl Grodach, 2013. "Cultural Economy Planning in Creative Cities: Discourse and Practice," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 37(5), pages 1747-1765, September.
    20. Beatriz Plaza & Silke N. Haarich, 2015. "The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1456-1475, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:13:y:2016:i:1:p:69-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Paula Bajdor (email available below). General contact details of provider: https://edirc.repec.org/data/wzpczpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.