IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v20y2024i1d10.1057_s41254-023-00298-2.html
   My bibliography  Save this article

The purpose of Spain’s PD: a golden circle of public diplomacy analysis

Author

Listed:
  • Carla Cabrera Cuadrado

    (Georgetown University)

Abstract

Since the introduction of the term public diplomacy (PD), PD literature has evolved and expanded in different directions, multiplying the research conducted on PD actors, programs, publics, networks, tools, and purposes. Focusing our discussion on the purpose of public diplomacy, the potential mission-driven public diplomacy model called “The Golden Circle of Public Diplomacy” by Cabrera Cuadrado (J Public Diplomacy 2:2, 2022) is used to analyze the WHY of Spain’s public diplomacy, analyzing the grand strategy purpose of the European country since the Franco dictatorship until the present day. This analysis comprises the evolution of Spain’s purpose throughout the following phases: the Franco dictatorship, the arrival of democracy (or Transition), and the beginning of the twenty-first century. Interviews to key PD practitioners were conducted to complement the research. An outlook into the future of Spain’s public diplomacy grand strategy is also included.

Suggested Citation

  • Carla Cabrera Cuadrado, 2024. "The purpose of Spain’s PD: a golden circle of public diplomacy analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 86-96, March.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-023-00298-2
    DOI: 10.1057/s41254-023-00298-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-023-00298-2
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-023-00298-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4.
    2. Geoffrey Cowan & Amelia Arsenault, 2008. "Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 10-30, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
    2. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    3. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
    4. Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
    5. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
    6. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
    7. Simon Mark, 2022. "New Zealand’s public diplomacy in the Pacific: a reset, or more of the same?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 105-112, June.
    8. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    9. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    10. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
    11. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    12. Ulpiano J. Vázquez-Martinez & Carlos Sanchís-Pedregosa & Antonio L. Leal-Rodríguez, 2019. "Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand," Sustainability, MDPI, vol. 11(9), pages 1-13, May.
    13. Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012. "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(8), pages 371-385, June.
    14. Ilan Manor & Ronit Kampf, 2022. "Digital Nativity and Digital Diplomacy: Exploring Conceptual Differences Between Digital Natives and Digital Immigrants," Global Policy, London School of Economics and Political Science, vol. 13(4), pages 442-457, September.
    15. Merab Putkaradze & George Abuselidze, 2019. "The Impact of Tourism on Business Development in Mountain Regions: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 70-83.
    16. Ortegón Cortazar, Leonardo & Royo Vela, Marcelo, 2015. "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    17. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    18. Aleksey A. Nikitin* & Tatyana I. Nikitina & Bulat I. Yakupov, 2018. "Geo-branding: Way from Image of the Territory to a Full-Measured Construct," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 133-136:5.
    19. Same Siiri & Solarte-Vasquez Maria Claudia, 2014. "Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia," TalTech Journal of European Studies, Sciendo, vol. 4(1), pages 1-29, June.
    20. Hidayat Asep Tarman & Soeaidy Mohammad Soleh & Arisman Ari & Taufiq Adhitya Rahmat, 2019. "Leveraging Brand Equity by Applying Brand Communication and Forming City Branding Based on Unique Selling Proposition (A Case of Crafts City)," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 74-83.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-023-00298-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.