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Equilibrium structures of two supply chains with price and displayed-quantity competition

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  • Yong-Wu Zhou

    (South China University of Technology, Guangzhou, China)

  • Zong-Hong Cao

    (1] Hefei University of Technology, Hefei, China[2] Anhui Agricultural University, Hefei, China)

Abstract

This paper studies the equilibrium structure of two competing supply chains, each of which consists of one manufacturer and one retailer who faces the demand influenced by price and displayed quantity. Each chain has two structure options: integration or decentralization. Under linear demand, we present the optimal pricing/displayed quantity of all members in the two chains under possible structures: two integrated chains (II), two decentralized chains (DD), and one integrated chain and one decentralized chain (ID or DI). We then analyse the impact of the intensities of price and displayed-quantity competition on the equilibrium structure of two supply chains. The results show that both price and displayed-quantity competition intensities influence significantly the equilibrium structure. Moreover, under certain specific conditions, both price and displayed-quantity competition can have the two chains fall into the prisoner’s dilemma and play a game of chicken as well.

Suggested Citation

  • Yong-Wu Zhou & Zong-Hong Cao, 2014. "Equilibrium structures of two supply chains with price and displayed-quantity competition," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 65(10), pages 1544-1554, October.
    • Handle: RePEc:pal:jorsoc:v:65:y:2014:i:10:p:1544-1554
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    Citations

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    Cited by:

    1. Bian, Junsong & Guo, Xiaolei & Li, Kevin W., 2015. "Distribution channel strategies in a mixed market," International Journal of Production Economics, Elsevier, vol. 162(C), pages 13-24.
    2. Bian, Junsong & Guo, Xiaolei & Li, Kevin W., 2018. "Decentralization or integration: Distribution channel selection under environmental taxation," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 113(C), pages 170-193.
    3. Izabela Nielsen & Sani Majumder & Eryk Szwarc & Subrata Saha, 2020. "Impact of Strategic Cooperation under Competition on Green Product Manufacturing," Sustainability, MDPI, vol. 12(24), pages 1-28, December.
    4. Yao-Yu Wang & Jiasen Sun & Jian-Cai Wang, 2016. "Equilibrium markup pricing strategies for the dominant retailers under supply chain to chain competition," International Journal of Production Research, Taylor & Francis Journals, vol. 54(7), pages 2075-2092, April.
    5. Lin Ma & Yuefan Zhai & Tian Wu, 2019. "Operating Charging Infrastructure in China to Achieve Sustainable Transportation: The Choice between Company-Owned and Franchised Structures," Sustainability, MDPI, vol. 11(6), pages 1-22, March.

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