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A tribute to our heroes and thoughts about collaborative relationships

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  • Maria Petrescu

    (International University of Monaco)

  • Anjala S. Krishen

    (University of Nevada, Las Vegas)

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  • Maria Petrescu & Anjala S. Krishen, 2021. "A tribute to our heroes and thoughts about collaborative relationships," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 81-82, June.
    • Handle: RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00111-0
    DOI: 10.1057/s41270-021-00111-0
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    References listed on IDEAS

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    1. Michael Rodriguez & Stefanie Boyer, 2020. "The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 137-148, September.
    2. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
    3. Grewal, Dhruv & Gauri, Dinesh K. & Roggeveen, Anne L. & Sethuraman, Raj, 2021. "Strategizing Retailing in the New Technology Era," Journal of Retailing, Elsevier, vol. 97(1), pages 6-12.
    4. Matthew J. Schneider & Dawn Iacobucci, 2020. "Protecting survey data on a consumer level," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(1), pages 3-17, March.
    5. Gyeongcheol Cho & Heungsun Hwang & Marko Sarstedt & Christian M. Ringle, 2020. "Cutoff criteria for overall model fit indexes in generalized structured component analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 189-202, December.
    6. Gauri, Dinesh K. & Grewal, Dhruv, 2021. "Navigating the Retailing Frontier through Academic and Practitioner Collaboration," Journal of Retailing, Elsevier, vol. 97(1), pages 2-5.
    7. Maria Petrescu & Anjala S. Krishen, 2017. "Marketing analytics: from practice to academia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 45-46, June.
    Full references (including those not matched with items on IDEAS)

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