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Analysis of &“Made in” Product Images—An Exploratory Study

Author

Listed:
  • Charles M Lillis

    (Washington State University)

  • Chem L Narayana

    (Washington State University)

Abstract

This article reports the results of an exploratory study comparing U.S. and Japanese consumers' perceptions of various foreign and national “made in” product images. “Made in” profiles of products originating in England, France, Germany, U.S.A., and Japan were constructed using semantic differential responses from U.S. and Japanese consumers. Profile differences are analyzed statistically and implications discussed.© 1974 JIBS. Journal of International Business Studies (1974) 5, 119–127

Suggested Citation

  • Charles M Lillis & Chem L Narayana, 1974. "Analysis of &“Made in” Product Images—An Exploratory Study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 5(1), pages 119-127, March.
    • Handle: RePEc:pal:jintbs:v:5:y:1974:i:1:p:119-127
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    Cited by:

    1. Jessica Lichy & Kevin Pon, 2013. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 5-21, October.

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