Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries
AbstractMultinational companies in newly industrialized countries face a dilemma of whether and when they should engage in U.S. manufacturing. This study investigates consumer evaluations of product quality and purchase intent of two electronic products currently imported into the U.S. from a company in a newly industrialized country and one electronic product currently not manufactured by the same company. The results suggest that reverse investment in the U.S. may be a viable strategic alternative for companies in newly industrialized country traditionally engaged only in export activities if they pay careful attention to price and retail distribution in the U.S.© 1989 JIBS. Journal of International Business Studies (1989) 20, 75–91
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Bibliographic InfoArticle provided by Palgrave Macmillan in its journal Journal of International Business Studies.
Volume (Year): 20 (1989)
Issue (Month): 1 (March)
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Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK
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- Veale, Roberta & Quester, Pascale, 2009. "Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality," International Business Review, Elsevier, vol. 18(2), pages 134-144, April.
- Moon, Hwy-Chang & Roehl, Thomas W., 2001. "Unconventional foreign direct investment and the imbalance theory," International Business Review, Elsevier, vol. 10(2), pages 197-215, April.
- Jean Philippe Perrouty & François d'Hauteville & Larry Lockshin, 2006. "The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 323-341.
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