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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry

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  • Montserrat Guillen

    ()
    ([1] Dept. Econometria, Estad�stica i Economia Espanyola RFA-IREA, Universitat de Barcelona Diagonal, 690, Barcelona 08034, Spain.
    [2] Cass Business School, London, UK)

  • Jens Perch Nielsen

    ()
    ([1] Dept. Econometria, Estad�stica i Economia Espanyola RFA-IREA, Universitat de Barcelona Diagonal, 690, Barcelona 08034, Spain.
    [2] Cass Business School, London, UK)

  • Ana M P�rez-Mar�n

    ()
    ([1] Dept. Econometria, Estad�stica i Economia Espanyola RFA-IREA, Universitat de Barcelona Diagonal, 690, Barcelona 08034, Spain.
    [2] Cass Business School, London, UK)

Abstract

Policy cancellations directly influence daily business operations and have an impact on the risk assumed by insurance companies. In this paper, we describe the reasons why insurance companies should perform customer loyalty and business risk monitoring and develop guidelines for the implementation of this procedure. We emphasize the advantages of this practice for the operation of the company. The Geneva Papers (2008) 33, 207–218. doi:10.1057/gpp.2008.1

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Bibliographic Info

Article provided by Palgrave Macmillan in its journal The Geneva Papers on Risk and Insurance Issues and Practice.

Volume (Year): 33 (2008)
Issue (Month): 2 (April)
Pages: 207-218

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Handle: RePEc:pal:gpprii:v:33:y:2008:i:2:p:207-218

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