IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiiiy2023i1p703-708.html
   My bibliography  Save this article

Corporate Social Responsibility as a Strategic Tool: Impact on Stakeholder Perceptions and Organizational Performance. Case Study: The Pharma Industry

Author

Listed:
  • Gabriel Dumitru Mircescu

    (“Valahia” University of Târgoviște, Romania)

Abstract

This article examines the role of Corporate Social Responsibility (CSR) as a strategic tool and its impact on stakeholder perceptions and organizational performance within the pharmaceutical (pharma) industry. As societal expectations for ethical business practices intensify, pharma companies increasingly leverage CSR to enhance reputation and cultivate positive stakeholder relationships. Drawing on a compelling case study of a prominent pharma firm, this research investigates the implementation of CSR initiatives and their tangible effects on public perception, employee engagement, and investor confidence. The study reveals how well-integrated CSR strategies can augment organizational performance, providing valuable insights for industry players aiming to fortify sustainable practices and foster competitive advantage.

Suggested Citation

  • Gabriel Dumitru Mircescu, 2023. "Corporate Social Responsibility as a Strategic Tool: Impact on Stakeholder Perceptions and Organizational Performance. Case Study: The Pharma Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 703-708, August.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:703-708
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/21.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    corporate social responsibility; stakeholders; pharmaceutical sector;
    All these keywords.

    JEL classification:

    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:703-708. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.