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WEB 2.0 as a Customer Relationship Management Aplication - Specific Commercial Platform

Author

Listed:
  • Oana Niþu

    (Faculty of Economics, "Ovidius" University, Constanta, Romania)

  • Claudiu Valentin Niþu

    (Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania)

  • Cosmin Tileagã

    (Faculty of Economics, "Lucian Blaga" University, Sibiu, Romania)

Abstract

Web 2.0 commercial platform is a platform specific to CRM applications. The new web services allow users to combine real-life activities with the support of the Web. Web 2.0 principles and services promotes the idea according to which we can provide the users free services. In this paper it is highlighted the connection between Web 2.0 - CRM - Companies, link that can help the organizations to better organize and manage the customer relationships.

Suggested Citation

  • Oana Niþu & Claudiu Valentin Niþu & Cosmin Tileagã, 2015. "WEB 2.0 as a Customer Relationship Management Aplication - Specific Commercial Platform," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 332-336, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:332-336
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/i2/ANALE%20vol%2015%20issue_2_2015_site.pdf
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    More about this item

    Keywords

    Web 2.0; CRM; companies;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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